| Title | SOUND OF CHANGE |
| Brand | SOUND OF CHANGE MUSIC LABEL |
| Product/Service | SOUND OF CHANGE MUSIC LABEL |
| Category |
A05. Media & Publications |
|
Entrant
|
HUNGRY BOYS Moscow, RUSSIA
|
|
Idea Creation
|
HUNGRY BOYS Moscow, RUSSIA
|
|
PR
|
HUNGRY BOYS Moscow, RUSSIA
|
|
Production
|
HUNGRY BOYS Moscow, RUSSIA
|
Credits
| Vlad Sitnikov |
Hungry Boys |
CEO |
| Galina Belozerova |
Hungry Boys |
Copywriter |
| Arthur Miroshnichenko |
Hungry Boys |
Director |
The Campaign
A big city street, a train car or a subway crossing - the HD voice technology will let you be heard
wherever you are. You and your partner will hear each other as clearly and fully as if you were
nearby. With Beeline you don't have to listen in, you can just listen.
Execution
Sound of Change is a record label for street musicians. It gives musicians an opportunity to record their music and be heard all around the world. Just like Beeline’s HD technology lets its users be heard wherever they are.
Anyone can toss the busker a few coins by buying their song - just like in the street.
350 000 unique website visitors
The musicians’ songs were download and played over 85 000
Over 80 publications worldwide
25 partnership offers that went into development
The Situation
We made buzz without any media budget
The Strategy
Target audience
People with an interest in music around the world aged 18-40. They live in cities and encounter buskers in the street, sometimes giving them money.
Platform:
A website linked to social networks in order to attract content.