| Title | CHILDREN´S ELECTIONS |
| Brand | SAVE THE CHILDREN |
| Product/Service | AWARENESS CAMPAIGN |
| Category |
B02. Public Affairs & Lobbying |
|
Entrant
|
McCANN Madrid, SPAIN
|
|
Idea Creation
|
McCANN Madrid, SPAIN
|
|
PR
|
WEBER SHANDWICK Madrid, SPAIN
|
|
Production
|
LA JOYA PRODUCCIONES Madrid, SPAIN
|
Credits
| Mónica Moro |
Mccann Spain |
General Creative Director |
| Jon Lavin |
Mccann Spain |
Executive Creative Director |
| Raquel Martínez |
Mccann Spain |
Executive Creative Director |
| Miguel Moreno |
Mccann Spain |
Copywritter |
| Matías Iván Visciglia |
Mccann Spain |
Art Director |
| Ana Martín |
Mccann Spain |
Copywritter |
| María Cordero |
Mccann Spain |
Copywritter |
The Campaign
.What would happen if we give the opportunity to express their opinion to the more than 8,300,000 Spanish children? Probably the electoral proposals would totally change. Finally, on 11th December took place the child’s voting in some schools where Save the Children collaborates. The action was focused as a social experiment where we taught children the functioning of democracy in our country and we recreated all the elements needed to vote: ballot boxes, ballots, envelopes, lists, etc.
Execution
The action has been broadly welcomed in social media with around 800,000 impacts, creating an interesting debate about the role of the children in the political agenda. Furthermore, it has been widely disseminated in the media. Children have shown themselves excited and they have participated with great joy.
As a result of the Save the Children campaign and the interviews to the main political leaders, other centers have copy the action and have made their own children’s voting. Political parties have included some of the measures proposed by Save the Children in their political agenda. The real result is that for the first time in elections children have had political voice. The campaign has been widely disseminated in the mass media and it has opened a public debate.
The Situation
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The Strategy
We interviewed the main six political leaders in order to show children the functioning of the electoral programme: Soraya Sáenz de Santamaría, Pedro Sánchez, Albert Rivera, Pablo Iglesias, Alberto Garzón and Andrés Herzog. Both the interviews, made by children, and the video announcing the celebration of the voting are avilabe online in the official site of the campaign www.votacionesinfantiles.org