THE FIRST CHOIR OF REAL GARBAGE COLLECTORS
| Title | THE FIRST CHOIR OF REAL GARBAGE COLLECTORS |
| Brand | IKEA |
| Product/Service | AWARENESS CAMPAIGN |
| Category |
B04. Business Citizenship / Corporate Responsibility & Environmental |
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Entrant
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McCANN Madrid, SPAIN
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Idea Creation
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McCANN Madrid, SPAIN
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Production
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LEE FILMS Madrid, SPAIN
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Additional Company
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SERENA Madrid, SPAIN
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Additional Company 2
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OEO MUSIC Madrid, SPAIN
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Credits
| Mónica Moro |
Mccann Spain |
General Creative Director |
| Jon Lavin |
Mccann Spain |
Executive Creative Director |
| Raquel Martínez |
Mccann Spain |
Executive Creative Director |
| Ander Mendívil |
Mccann Spain |
Copywritter |
| Ricardo Rovira |
Mccann Spain |
Art Director |
The Campaign
Under the slogan ‘cook from the heart, cook with the head’ IKEA come up with its new Christmas campaign with 64 real garbage collectors chosen from among 200 in a casting. The campaign remains committed to #theotherChristmas is possible, this year focusing on wasted food.
Execution
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The Situation
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The Strategy
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