Title	MISSION TO THE MOON
Brand	AUDI
Product/Service	AUDI
Category	B13. Content Led Engagement & Marketing
Entrant	THJNK Hamburg, GERMANY
Idea Creation	THJNK Hamburg, GERMANY
Production	LIGA_01 COMPUTER FILM HAMBURG, GERMANY
Production 2	HARVEST DIGITAL AGRICULTURE Hamburg, GERMANY
Production 3	EASYDOESIT Berlin, GERMANY
Production 4	FIREAPPLE Munich, GERMANY
Production 5	KURZGESAGT GMBH München, GERMANY
Production 6	MJZ New York, USA
Additional Company	LOVED Hamburg, GERMANY
Additional Company 2	VENABLES BELL & PARTNERS San Francisco, USA

Name	Company	Position
Armin Jochum	thjnk ag	CCO
Gerrit Zinke	thjnk ag	Executive Creative Director
Heiko Freyland	thjnk ag	Executive Creative Director
Will McGinnes	Venables Bell & Partners	Executive Creative Director
Michel Foertsch, Andreas Wagner, Grit Hornich	thjnk ag	Creative Director
Tyler Hampton, Erich Pfeifer	Venables Bell & Partners	Creative Direction
Roman Lukowski, Sabrina Mairinger, Florian Schaar	thjnk ag	Art Direction
Anke Peters	thjnk ag	Account Director
Denise Mancinone, Frederike Wasserkampf	thjnk ag	Account Management
David Corns, Chris Bergen, Ally Humphreys	Venables Bell & Partners	Account Managemnt
Michel Foertsch, Eike Eberhardt, Tim Cantow, Karl Wolfgang Epple	thjnk ag	Copy
Maximilian Weigl, Alexander Kovrigin	thjnk ag	Strategists

The Campaign

The Mission to the Moon stands to remind us that in order to create true innovation and technological progress, we must constantly look for new challenges and push boundaries. Sometimes even those of our earth. Because technology that resists the conditions of the moon will make our streets on earth safer. This project unites people from many different fields: technical engineers, designers, scientists – even a NASA veteran. The moon is the future of mankind. Audi is starting the journey already today.

Execution

Together with the Part-Time Scientists, Audi is developing the Audi lunar quattro and making it ready for the moon. A global campaign that converges in a digital content hub lets users experience and share in every step of the mission. Content pieces report on new developments and enhancements, also providing in-depth insights into the people, the technology and the mission itself. And bring pioneering spirit to life in a whole new dimension.

While the launch of the mission lies in the future, it is already a source of inspiration all over the globe. Over 54 million media contacts generated, a PR value of 8.5 million and 39 Audi markets involved are figures that speak for themselves. Even at Super Bowl 50, the mission’s spirit found its echo in the commercial break. The countdown is on to the ultimate proof of Vorsprung durch Technik. On a technological level, it sets a completely new standard of what is possible. The Audi lunar quattro will conduct scientific experiments to generate further knowledge for technological, medical and biological research and the future of humanity.

The Situation

Audi has always pushed limits in order to create innovation and technological progress. Now it’s time to take it to the next level. With a test drive under the toughest condition known to mankind to test technology – and make our cars on earth safer. A test drive on the moon. Together with a private team of engineers, Audi is building the Audi lunar quattro. On a digital content hub, users can experience every step of the mission and the designing and testing process in updates, films, articles and interviews. Vorsprung durch Technik and pioneering spirit in a new dimension.

The Strategy

The Mission to the Moon stands to remind us that in order to create true innovation and technological progress, we must constantly look for new challenges and push boundaries. Sometimes even those of our earth. Because technology that resists the conditions of the moon will make our streets on earth safer. This project unites people from many different fields: technical engineers, designers, scientists – even a NASA veteran. The moon is the future of mankind. Audi is starting the journey already today.