| Title | #HATEPIANO |
| Brand | TO420 |
| Product/Service | TO420 (MUSIC AND ANIMATION STUDIO) |
| Category |
D02. Costs / Creative Performance PR Campaign |
|
Entrant
|
HUNGRY BOYS Moscow, RUSSIA
|
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Idea Creation
|
HUNGRY BOYS Moscow, RUSSIA
|
|
PR
|
HUNGRY BOYS Moscow, RUSSIA
|
|
Production
|
HUNGRY BOYS Moscow, RUSSIA
|
Credits
| Alexander Shtefanets |
Hungry Boys |
Copywriter |
The Campaign
A video appeal to colleagues all over the world, wishing them to stop using the drain monotonous music for their cases.
The Brief
This was very cheap )
Execution
A video appeal to colleagues all over the world, wishing them to stop using the drain monotonous music for their cases.
We have more the 30 publications and thousand of shares in social media
The Situation
Original link https://www.youtube.com/watch?v=KE64UriXbjU
We use no media budget, just viral effect and people love ir
OBJECTIVE
Suggest advertising market to looking for the music making by the professionals with a personal touch.
The Strategy
We choose the right audience, the small but they exactly understand what is it about