THE FASTEST INTERVIEW EVER
| Title | THE FASTEST INTERVIEW EVER |
| Brand | AUDI |
| Product/Service | AUDI SPORT- R8 |
| Category |
A03. Cars & Automotive Products & Services |
|
Entrant
|
VERBA Milan, ITALY
|
|
Idea Creation
|
VERBA Milan, ITALY
|
|
Production
|
KAREN FILMS Milan, ITALY
|
Credits
| Luca Cortesini |
Verba |
Executive Creative Director |
| Michelangelo Cianciosi |
Verba |
Executive Creative Director |
| Daniel Cambò |
Verba |
Art director |
| Stefano Castagnone |
Verba |
Copywriter |
| Giovanni Fantoni Modena |
--- |
Director |
| Alessandro Bolzoni |
--- |
Director of Photography |
The Campaign
With the launch of Audi Sport and the opening of 17 new showrooms, Audi Italia was in search of new personnel. But a brand with such a strong attitude couldn’t hire just anyone. That’s why we devised a job interview that really put the candidates’ character to the test. Out of all the applicants for a job at Audi Sport, three were invited for an interview with Audi Italia director Fabrizio Longo. But rather than sitting in front of a desk, they found themselves being driven at top speed in an Audi R8, having to answer the questions put to them by their interviewer. The video is the most successful ever on the Audi Italia Facebook page, with over 2,500,000 views, 14,500 shares and over 4,000 comments.
Execution
A video in which we demonstrate the attitude of Audi Sport with the help of the people who want to work for this new brand. A job interview that breaks the mould, in which you have to show you really do meet the expectations of a brand like this.
The video is the most successful ever on the Audi Italia Facebook page, with over 2,500,000 views, 14,500 shares and over 4,000 comments.
The Situation
The video is the most popular on the Audi Italia Facebook page, with over 2,500,000 views and 15,000 shares. The main car magazines also wrote about it and searches for the Audi Sport brand rose 200%.
The Strategy
For a brand like Audi Sport, showing you have the right attitude is very important. And the attitude of a brand like this isn’t expressed only by its cars, but also by the people who are part of it.