Title Brand Product / Service Entrant Company Location Idea Creation Company Location PR Location Award
B12 Brand Voice & Strategic Storytelling
THANKS TONY
MAKE-A-WISH / MAKE-A-WISH IS A NON-PROFIT ORGANISATION DEDICATED TO MAKE EVERY ELIGIBLE CHILD’
SERVICEPLAN FRANCE Levallois-Perret FRANCE SERVICEPLAN FRANCE
Levallois-Perret
FRANCE
NATURE IS COOL
WWF HUNGARY / DESIGNED BY NATURE SKATEBOARDS
WHITE RABBIT Budapest HUNGARY WHITE RABBIT
Budapest
HUNGARY
FEED THE GOOD
PETCARE MARS RUSSIA / PETCARE/PET FOOD/PUBLIC AWARENESS MESSAGE
BBDO RUSSIA GROUP Moscow RUSSIA BBDO RUSSIA GROUP
Moscow
RUSSIA BBDO RUSSIA GROUP
Moscow
RUSSIA
ADBLOCK THIS!
OUT OF HOME MEDIA / OUT OF HOME MEDIA PROVIDER
& CO. Copenhagen DENMARK & CO.
Copenhagen
DENMARK
#CONSIGNESAIRATP
RATP / SAFETY INSTRUCTIONS BY RATP
HAVAS PARIS Puteaux FRANCE HAVAS PARIS
Puteaux
FRANCE
BVG "IS' MIR EGAL"
BERLINER VERKEHRSBETRIEBE (BVG) / NO FURTHER SPECIFICATION
JUNG von MATT Hamburg GERMANY JUNG von MATT
Hamburg
GERMANY
Silver
THE SWEDISH NUMBER
THE SWEDISH TOURIST ASSOCIATION / TOURISM
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN GREY ACTIVATION & PR
New York
COHN & WOLFE
Stockholm
USA
SWEDEN
Bronze
HUNT OR BE HUNTED
JAGERMEISTER / JAGERMEISTER
McCANN Madrid SPAIN McCANN
Barcelona
SPAIN
Short List
FOR SOFIA
UNICEF SWEDEN / NGO
EDELMAN DEPORTIVO Stockholm SWEDEN EDELMAN DEPORTIVO
Stockholm
SWEDEN EDELMAN DEPORTIVO
Stockholm
SWEDEN
#UNCUTE
THE SWEDISH ASSOCIATION OF PROFESSIONAL VETERINARY CLINICS / TAKE STAND AGAINST THE UNKNOWN ISSUE OF EXTREME BREEDING OF SHORT-NOSED DOGS
GEELMUYDEN KIESE Stockholm SWEDEN GEELMUYDEN KIESE
Stockholm
SWEDEN GEELMUYDEN KIESE
Stockholm
SWEDEN
B13 Content Led Engagement & Marketing
EVERY DAY A PLAY
KATONA JOZSEF THEATER / KATONA JOZSEF THEATER
YOUNG & RUBICAM BUDAPEST HUNGARY YOUNG & RUBICAM BUDAPEST
HUNGARY Y&R
BUDAPEST
HUNGARY
OLYMPIC-SIZED FLAT LAYS BY ADIDAS
ADIDAS / TEAM GB KIT FOR RIO OLYMPIC GAMES 2016
HILL+KNOWLTON STRATEGIES London UNITED KINGDOM HILL+KNOWLTON STRATEGIES
London
UNITED KINGDOM HILL+KNOWLTON STRATEGIES
London
UNITED KINGDOM
MAKE BLOOD CANCER VISIBLE
JANSSEN / JANSSEN ONCOLOGY
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM EDELMAN
London
UNITED KINGDOM
DR. INTERNET
CENTRAL KRANKENVERSICHERUNG / HEALTH INSURANCE
THJNK Hamburg GERMANY THJNK
Hamburg
ACHTUNG!
Hamburg
GERMANY THJNK
Hamburg
ACHTUNG!
Hamburg
GERMANY
PRE-ORDER THE FUTURE
NESTE / RENEWABLE MATERIALS
TBWA\HELSINKI FINLAND TBWA\HELSINKI
FINLAND TBWA\HELSINKI
FINLAND
SURVIVAL BILLBOARD
MICROSOFT / XBOX / TOMB RAIDER
McCANN LONDON UNITED KINGDOM McCANN LONDON
UNITED KINGDOM EDELMAN
London
UNITED KINGDOM
MISSION TO THE MOON
AUDI / AUDI
THJNK Hamburg GERMANY THJNK
Hamburg
GERMANY
THE DILEMMA
HEINEKEN / HEINEKEN
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY COHN & WOLFE
Milan
ITALY
Short List
BULLYING - IN VIRTUAL REALITY
UR (THE SWEDISH EDUCATIONAL BROADCAST COMPANY) / "DET HANDLAR OM DIG". TELEVISION SERIES ON THE SUBJECT OF BULLYING.
McCANN STOCKHOLM Stockholm SWEDEN McCANN STOCKHOLM
Stockholm
SWEDEN
Silver
C01 Use of Digital in a PR campaign
SPEAKEMOJI
SAPIENTNITRO (SELF-PROMOTION) / APP
SAPIENTNITRO London UNITED KINGDOM SAPIENTNITRO
London
UNITED KINGDOM
THE END OF SOCIETY SIMULATOR
UBISOFT / UBISOFT
BETC Paris FRANCE BETC
Paris
FRANCE
SPEAK LIKE THE PATRÓN
NETFLIX / NARCOS SEASON 2
NETFLIX Amsterdam THE NETHERLANDS WE ARE SOCIAL
Milan
ITALY NETFLIX
Amsterdam
THE NETHERLANDS
Bronze
STARDUST FOR BOWIE
STUDIO BRUSSEL / DIGITAL MOURNING PLACE FOR DAVID BOWIE
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM DDB BRUSSELS
BELGIUM
FINLAND EMOJIS
MINISTRY FOR FOREIGN AFFAIRS OF FINLAND / FINLAND
HASAN & PARTNERS Helsinki FINLAND HASAN & PARTNERS
Helsinki
MINISTRY FOR FOREIGN AFFAIRS OF FINLAND
Helsinki
FINLAND HASAN & PARTNERS
Helsinki
FINLAND
BERNIE SPEED TEST
ARCUB / BUCHAREST2021 – THE EUROPEAN CAPITAL OF CULTURE
PUBLICIS ROMANIA Bucharest ROMANIA PUBLICIS ROMANIA
Bucharest
ROMANIA PUBLICIS ROMANIA
Bucharest
ROMANIA
RETURN TO SENDER
PUBLIC EYE / HUMAN RIGHTS
PUBLIC EYE Zürich SWITZERLAND PUBLIC EYE
Zürich
SWITZERLAND PUBLIC EYE
Zürich
SWITZERLAND
C02 Use of Social in a PR campaign
MARRIAGE MARKET TAKEOVER
SK-II / SKINCARE
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN BE ON
Copenhagen
DENMARK
BRUTAL CUT
ACTIONAID UK / TBC
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK
London
UNITED KINGDOM WEBER SHANDWICK
London
UNITED KINGDOM
#PARALLELBARKING
VAUXHALL / CORSA, WITH ADVANCED PARK ASSIST
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK
London
UNITED KINGDOM KAPER
London
UNITED KINGDOM
READ TO ME
CHANGE ONE LIFE (CHARITABLE FOUNDATION) / ONLINE CHANNELS WITH AUDIO BOOKS COLLECTION FOR ORPHANS AND OTHER KIDS
Y&R Moscow RUSSIA Y&R
Moscow
RUSSIA
#JENESUPPORTEPASLESBLEUS
ELLE'S IMAGINE'NT / CHARITIES / PUBLIC AWARNESS
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
Silver
THE LANGUAGE BARRIER
RED CROSS NORWAY / CHARITY
TRY Oslo NORWAY TRY
Oslo
NORWAY TRY
Oslo
NORWAY
Bronze
SHAREWEAR
VISIT SWEDEN & THE SWEDISH INSTITUTE / RECYCLABLE FASHION COLLECTION
PRIME Stockholm SWEDEN PRIME
Stockholm
SWEDEN PRIME
Stockholm
WEBER SHANDWICK
Manchester
SWEDEN
UNITED KINGDOM
RUPTURALISM
LENOVO / MOTO X FORCE
BISTRO Prague CZECH REPUBLIC BISTRO
Prague
CZECH REPUBLIC BISTRO
Prague
CZECH REPUBLIC
#NOLIKESFORRACISM
LICRA / LICRA
DDB PARIS FRANCE DDB PARIS
FRANCE
Silver
C03 Social Community Building & Management
GAY TURTLE
AMNESTY INTERNATIONAL / SOCIAL RESPONSIBILITY
TBWA\ISTANBUL TURKEY TBWA\ISTANBUL
TURKEY
Bronze
#LIVETHECRUNCH
SOCIÉTÉ GÉNÉRALE / THE PARTNERSHIP BETWEEN SOCIÉTÉ GÉNÉRALE AND THE RUGBY
ISOBAR Courbevoie FRANCE ISOBAR
Courbevoie
FRANCE
C04 Audience Targeting / Engagement Strategies
SEARCH RACISM. FIND TRUTH.
REFUGEES WELCOME / REFUGEES WELCOME
FCB ZÜRICH SWITZERLAND FCB ZÜRICH
SWITZERLAND EHRENBERG KOMMUNIKATION
Hamburg
GERMANY
Silver
EXPAT EXPLORER
HSBC / EXPAT EXPLORER SURVEY
HILL+KNOWLTON STRATEGIES London UNITED KINGDOM HILL+KNOWLTON STRATEGIES
London
UNITED KINGDOM HILL+KNOWLTON STRATEGIES
London
UNITED KINGDOM
#HATEPIANO
TO420 / TO420 (MUSIC AND ANIMATION STUDIO)
HUNGRY BOYS Moscow RUSSIA HUNGRY BOYS
Moscow
RUSSIA HUNGRY BOYS
Moscow
RUSSIA
C05 Influencer Communication & Social Amplification
GERMANY´S FIRST SNEAKERS ART GALLERY
EBAY / EBAY SNEAKER SPOT
ACHTUNG! Hamburg GERMANY ACHTUNG!
Hamburg
GERMANY ACHTUNG!
Hamburg
GERMANY
MADE BY SWEDEN
VOLVO CARS / CARS
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN
BRUTAL CUT
ACTIONAID UK / TBC
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK
London
UNITED KINGDOM WEBER SHANDWICK
London
UNITED KINGDOM
Silver
SWEAT INCLUDED
URBANEARS / HEADPHONES
PERFECT FOOLS Stockholm SWEDEN PERFECT FOOLS
Stockholm
SWEDEN PERFECT FOOLS
Stockholm
SWEDEN
McDONALD'S THE FASHION CHICK BAG
McDONALD'S ITALIA / FAST FOOD
LEO BURNETT ITALY Milan ITALY LEO BURNETT ITALY
Milan
ITALY
THE REBREW PROJECT
CARLSBERG FOUNDATION / CARLSBERG BEER
CP+B SCANDINAVIA Copenhagen DENMARK CP+B SCANDINAVIA
Copenhagen
DENMARK CP+B SCANDINAVIA
Copenhagen
DENMARK
SUPRISE SELECTION
SPECIAL OLYMPICS / PLAY UNIFIED
LDV UNITED Antwerp BELGIUM LDV UNITED
Antwerp
BELGIUM WAVEMAKERS
Waasmunster
BELGIUM
BEES CAN FIND SUGAR WHERE YOU LEAST EXPECT IT
NÁŠ GRUNT / CHAIN OF FARMER SHOPS NÁŠ GRUNT
McCANN PRAGUE CZECH REPUBLIC McCANN PRAGUE
CZECH REPUBLIC
#LIVETHECRUNCH
SOCIÉTÉ GÉNÉRALE / THE PARTNERSHIP BETWEEN SOCIÉTÉ GÉNÉRALE AND THE RUGBY
ISOBAR Courbevoie FRANCE ISOBAR
Courbevoie
FRANCE
BULLYING - IN VIRTUAL REALITY
UR (THE SWEDISH EDUCATIONAL BROADCAST COMPANY) / "DET HANDLAR OM DIG". TELEVISION SERIES ON THE SUBJECT OF BULLYING.
McCANN STOCKHOLM Stockholm SWEDEN McCANN STOCKHOLM
Stockholm
SWEDEN
Bronze