Title Brand Product / Service Entrant Company Location Idea Creation Company Location PR Location Award
A01 Fast Moving Consumer Goods
THE NEXTDOOR HELLO
NESTLÉ ITALIA / NESCAFÉ
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY
#NOTCOMINGSOON
REMY COINTREAU / LOUIS XIII COGNAC
FRED & FARID New York USA FRED & FARID
New York
FRED & FARID PARIS
USA
FRANCE
FRED & FARID
New York
USA
BITTERSWEET PIES
PAUL ROMANIA / BAKERY CHAIN
McCANN WORLDGROUP ROMANIA Bucharest ROMANIA McCANN WORLDGROUP ROMANIA
Bucharest
MRM//McCANN
Bucharest
ROMANIA
Short List
GIVE A BEEP
HÖVDING / HÖVDING
EDELMAN DEPORTIVO Stockholm SWEDEN EDELMAN DEPORTIVO
Stockholm
SWEDEN EDELMAN DEPORTIVO
Stockholm
SWEDEN
A TRIBUTE TO THE ONE AND ONLY LEMMY KILMISTER
VALIO / VALIO MILK
HASAN & PARTNERS Helsinki FINLAND HASAN & PARTNERS
Helsinki
VALIO
Helsinki
FINLAND THE HONEY PARTNERSHIP
Reading
UNITED KINGDOM
DELICIOUS CALM
CAMPOFRÍO / PAVOFRÍO
McCANN Madrid SPAIN McCANN
Madrid
SPAIN
HENRIK'S HAIR RAISING MESSAGE
PROCTER & GAMBLE / HEAD & SHOULDERS SHAMPOO
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS
Stockholm
SWEDEN JUNG RELATIONS
Stockholm
SWEDEN
MARRIAGE MARKET TAKEOVER
SK-II / SKINCARE
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN BE ON
Copenhagen
DENMARK
A02 Durable Consumer Goods
RUPTURALISM
LENOVO / MOTO X FORCE
BISTRO Prague CZECH REPUBLIC BISTRO
Prague
CZECH REPUBLIC BISTRO
Prague
CZECH REPUBLIC
APARTMENT STORES
DELAMAISON / HOME DECORATION AND FURNISHINGS
NURUN Paris FRANCE NURUN
Paris
FRANCE NURUN
Paris
FRANCE
OLYMPIC-SIZED FLAT LAYS BY ADIDAS
ADIDAS / TEAM GB KIT FOR RIO OLYMPIC GAMES 2016
HILL+KNOWLTON STRATEGIES London UNITED KINGDOM HILL+KNOWLTON STRATEGIES
London
UNITED KINGDOM HILL+KNOWLTON STRATEGIES
London
UNITED KINGDOM
#BEFEARLESS
SAMSUNG ELECTRONICS / SAMSUNG GEAR VR
CHEIL GERMANY Schwalbach GERMANY CHEIL GERMANY
Schwalbach
CHEIL WORLDWIDE
Seoul
CHEIL WORLDWIDE
Dubai
GERMANY
SOUTH KOREA
UNITED ARAB EMIRATES
CHEIL GERMANY
Schwalbach
CHEIL WORLDWIDE
Seoul
GERMANY
SOUTH KOREA
A03 Cars & Automotive Products & Services
ZERO QUEUE BY NISSAN FRANCE
NISSAN FRANCE / NISSAN LEAF
DIGITASLBi FRANCE Paris FRANCE DIGITASLBi FRANCE
Paris
FRANCE DIGITASLBi FRANCE
Paris
FRANCE
Short List
MISSION TO THE MOON
AUDI / AUDI
THJNK Hamburg GERMANY THJNK
Hamburg
GERMANY
DACIA FAMILY PROJECT
RENAULT ITALIA / DACIA
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY PUBLICIS ITALY
Milan
ITALY
THE REVERSED TRAILER
VOLKSWAGEN NORWAY/ HARALD A. MØLLER / VOLKSWAGEN TRAILER ASSIST
TRY Oslo NORWAY TRY
Oslo
NORWAY TRY
Oslo
NORWAY
FOUND BY MERCEDES-BENZ & MAISON KITSUNÉ
MERCEDES-BENZ / A COLLECTION OF SCARVES AND HATS FOR THE LAUNCH OF ITS NEW RANGE OF CONVERTIBLES
BBDO PARIS FRANCE BBDO PARIS
FRANCE
THE FASTEST INTERVIEW EVER
AUDI / AUDI SPORT- R8
VERBA Milan ITALY VERBA
Milan
ITALY
Short List
#PARALLELBARKING
VAUXHALL / CORSA, WITH ADVANCED PARK ASSIST
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK
London
UNITED KINGDOM KAPER
London
UNITED KINGDOM
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
BEES CAN FIND SUGAR WHERE YOU LEAST EXPECT IT
NÁŠ GRUNT / CHAIN OF FARMER SHOPS NÁŠ GRUNT
McCANN PRAGUE CZECH REPUBLIC McCANN PRAGUE
CZECH REPUBLIC
TUTORIAL FOR GOOD
LEROY MERLIN ITALIA / LEROY MERLIN
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY
TAXI TRANSLATORS
TAXI STOCKHOLM / TAXI
KING Stockholm SWEDEN KING
Stockholm
SWEDEN
SHAREWEAR
VISIT SWEDEN & THE SWEDISH INSTITUTE / RECYCLABLE FASHION COLLECTION
PRIME Stockholm SWEDEN PRIME
Stockholm
SWEDEN PRIME
Stockholm
WEBER SHANDWICK
Manchester
SWEDEN
UNITED KINGDOM
MA PLACE EST DANS LA SALLE
PRODISS / ENTERTAINMENT
FRED & FARID PARIS FRANCE FRED & FARID PARIS
FRANCE FRED & FARID PARIS
FRANCE
Bronze
PROJECT GERMANY
HORNBACH / DIY HOME IMPROVEMENTS SUPERSTORES
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY BUREAU N
Berlin
GERMANY
#HELDENKRANZ / CROWN OF GLORY
HORNBACH / DIY HOME IMPROVEMENTS SUPERSTORES
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
#PAINTBACK
LEGACY STORE BERLIN / LEGACY STORE BERLIN
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
Short List
EIFFEL TOWER ALL YOURS
HOMEAWAY / VACATION RENTALS
SAATCHI & SAATCHI FRANCE Paris FRANCE SAATCHI & SAATCHI FRANCE
Paris
FRANCE GRAYLING AGENCY
Paris
FRANCE
THE SWEDISH NUMBER
THE SWEDISH TOURIST ASSOCIATION / TOURISM
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN GREY ACTIVATION & PR
New York
COHN & WOLFE
Stockholm
USA
SWEDEN
Gold
#WHOISTHEKING
BURGER KING FRANCE / FAST FOOD
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE BUZZMAN
Paris
FRANCE
Bronze
KLM NIGHTSLIGHT
KLM ROYAL DUTCH AIRLINES / KLM NIGHTSLIGHT
DDB & TRIBAL WORLDWIDE AMSTERDAM THE NETHERLANDS DDB & TRIBAL WORLDWIDE AMSTERDAM
THE NETHERLANDS
THE VILLAGE PHONE PROMOTION
GRAUBUENDEN FERIEN / TOURISM BOARD FOR GRAUBUENDEN
JUNG von MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/IMPACT
Zurich
SWITZERLAND JUNG VON MATT/IMPACT
Zurich
SWITZERLAND
BVG "IS' MIR EGAL"
BERLINER VERKEHRSBETRIEBE (BVG) / NO FURTHER SPECIFICATION
JUNG von MATT Hamburg GERMANY JUNG von MATT
Hamburg
GERMANY
#CONSIGNESAIRATP
RATP / SAFETY INSTRUCTIONS BY RATP
HAVAS PARIS Puteaux FRANCE HAVAS PARIS
Puteaux
FRANCE
EVERY DAY A PLAY
KATONA JOZSEF THEATER / KATONA JOZSEF THEATER
YOUNG & RUBICAM BUDAPEST HUNGARY YOUNG & RUBICAM BUDAPEST
HUNGARY Y&R
BUDAPEST
HUNGARY
Short List
HOME FOR CHRISTMAS
EDEKA ZENTRALE AG & CO. KG / EDEKA
JUNG von MATT Hamburg GERMANY JUNG von MATT
Hamburg
GERMANY
SUGAR DETOX
INTERMARCHÉ / INTERMARCHÉ
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
DOORS OF THRONES
TOURISM IRELAND / TOURISM
PUBLICIS LONDON UNITED KINGDOM PUBLICIS LONDON
UNITED KINGDOM PUBLICIS LONDON
UNITED KINGDOM
GERMANY´S FIRST SNEAKERS ART GALLERY
EBAY / EBAY SNEAKER SPOT
ACHTUNG! Hamburg GERMANY ACHTUNG!
Hamburg
GERMANY ACHTUNG!
Hamburg
GERMANY
DEAR GRANDPA
GERMAN RAIL / GERMAN RAIL
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY
DEUTSCHE BAHN "THE FAN"
DB MOBILITY LOGISTICS / LONG-DISTANCE TRAFFIC
BBDO GROUP GERMANY Berlin GERMANY BBDO GROUP GERMANY
Berlin
GERMANY BBDO GROUP GERMANY
Berlin
GERMANY
Short List
BO GILBERT - THE 100 YEAR-OLD MODEL
HARVEY NICHOLS / HARVEY NICHOLS
ADAM&EVEDDB London UNITED KINGDOM ADAM&EVEDDB
London
UNITED KINGDOM
A05 Media & Publications
LOVE AFFAIR WITH DICAPRIO
MOSCOW 24 TV CHANNEL / MOSCOW 24 TV CHANNEL
MOSCOW MEDIA RUSSIA MOSCOW MEDIA
RUSSIA
STARDUST FOR BOWIE
STUDIO BRUSSEL / DIGITAL MOURNING PLACE FOR DAVID BOWIE
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM DDB BRUSSELS
BELGIUM
SOUND OF CHANGE
SOUND OF CHANGE MUSIC LABEL / SOUND OF CHANGE MUSIC LABEL
HUNGRY BOYS Moscow RUSSIA HUNGRY BOYS
Moscow
RUSSIA HUNGRY BOYS
Moscow
RUSSIA
THE END OF SOCIETY SIMULATOR
UBISOFT / UBISOFT
BETC Paris FRANCE BETC
Paris
FRANCE
DINING FOR BRUSSELS
DE TIJD / #DININGFORBRUSSELS
FAMOUSGREY BELGIUM FAMOUSGREY
BELGIUM FAMOUSGREY
BELGIUM
Silver
A06 Financial Products & Services, Commercial Public Services, Business Products & Services
SWISS NATIONAL MONUMENT
BUNDESAMT FÜR KOMMUNIKATION / PUBLIC SERVICE
FARNER SWITZERLAND FARNER PR
Zurich
SWITZERLAND FARNER PR
Zurich
SWITZERLAND
VODAFONE SMART JACKET
VODAFONE / VODAFONE
DDB & TRIBAL WORLDWIDE AMSTERDAM THE NETHERLANDS DDB & TRIBAL WORLDWIDE AMSTERDAM
THE NETHERLANDS GLASNOST
Amsterdam
THE NETHERLANDS
ALAND INDEX INITIATIVE
THE BANK OF ALAND / BALTIC SEA PROJECT
RBK COMMUNICATION Stockholm SWEDEN RBK COMMUNICATION
Stockholm
SWEDEN HILL+KNOWLTON STRATEGIES SWEDEN
Stockholm
SWEDEN
Bronze