Title	CAR CLOCK
Brand	REPOWER
Product/Service	ENERGY
Category	A03. Cars & Automotive Products & Services
Entrant	FCB ZÜRICH, SWITZERLAND
Idea Creation	FCB ZÜRICH, SWITZERLAND
Media Placement	FCB ZÜRICH, SWITZERLAND
PR	FCB ZÜRICH, SWITZERLAND
Production	WIRZFRAEFELPAAL PRODUCTIONS Zürich, SWITZERLAND
Additional Company	REPOWER AG Landquart, SWITZERLAND

Name	Company	Position
Dennis Lück	FCB Zürich	Chief Creative Officer
Flavio Meroni	FCB Zürich	Creative Director
Hanja Baruschke	FCB Zürich	Creative Director Digital
Marietta Mücke	FCB Zürich	Copywriter
Nemanja Gajic	FCB Zürich	Copywriter
Kelsang Gope	FCB Zürich	Copywriter
Elgee Wee	FCB Zürich	Digital Art Director
Lukas Wietlisbach	FCB Zürich	Art Director
Fabian Rietmann	FCB Zürich	Art Director
Olivier Walter	FCB Zürich	Photographer
Marie-Theres Ott	FCB Zürich	Client Service Director
Sharon Nehrenheim	FCB Zürich	Account Manager
Adrian Wisard	Wirz Fraefel Paal	Director
Leve Paal	Wirz Fraefel Paal	Producer
Gabi Benz	Wirz Fraefel Paal	Producer
Florian Geisseler	Wirz Fraefel Paal	Cutter
Michelle von Buol	Wirz Fraefel Paal	Cutter
Bettina Tschuor	RePower	Sales & Marketing
Luca Mautone	RePower	Sales & Marketing
Malte Muhsmann	RePower	Sales & Marketing

The Campaign

The benefit of 24 hour availability is shown with 24 hours. Or to put it simple: We created a real clock out of real electric cars. Here is how it worked: For 24 hours a digital clock was created. The clock was made of real BMWi cars which were parked in the form of a digital clock display. Every minute the cars were moved in realtime to show the new time. The whole time our „clock“ was filmed from above and live streamed online. The digital – but at the same time real – clock worked as the key visual of our promotional campaign.

Campaign Success

For 24 hours we made a real digital clock out of BMWi cars. The cars were filmed and the video was used to create lots of advertising material. For example youtube videos, screensaver, banner and widgets. The clock was spread all over the media and created a great awareness online. In addition the virtual clock was used in showrooms and as projection. During the promotion the clock got lots of attention by the people of Switzerland.

Describe the success of the promotion with both client and consumer including some quantifiable results

The results were impressive: The clock became directly popular within the car community. Thousands of people downloaded the clock onto their computers. And with it, the key message. Repower registered a 100% increase in visitors on their website. The number of usage of Repower charging stations increased twofold in just three months. This campaign has increased and expanded the e-mobility network in Switzerland.

Explain why the method of promotion was most relevant to the product or service

This work is highly relevant for promo and activation lions, because it generated lots of awareness for our product and caused our target group to take action. The results in the end of the description work as perfect proof for the significant impact of our promotional campaign. After the launch of the promotion e-mobility became a highly discussed topic all over Switzerland – and our client gained a remarkable business increase. Therefore this work is a perfect example for a successful promotion.

We wanted to create a spectacular brand experience for our target group. Therefore we had to come up with something absolutely new. Our target group lives in the city and is very interested in all kind of technology. Furthermore they are online 24/7. So we came up with an idea that catched them right on the internet. Our promotional campaign worked on lots of different digital media (youtube, screensaver, banner, widgets and more).