|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Idea Creation Company
|
Location |
Award
|
|
A01 Fast Moving Consumer Goods
|
GIVE THE RAINBOW
MARS
SKITTLES |
ADAM&EVEDDB London
|
UNITED KINGDOM |
ADAM&EVEDDB
London
|
UNITED KINGDOM |
Bronze
|
THE REBREW PROJECT
CARLSBERG FOUNDATION
CARLSBERG BEER |
CP+B SCANDINAVIA Copenhagen
|
DENMARK |
CP+B SCANDINAVIA
Copenhagen
|
DENMARK |
Short List |
#NOTCOMINGSOON
REMY COINTREAU
LOUIS XIII COGNAC |
FRED & FARID New York
|
USA |
FRED & FARID
New York
FRED & FARID PARIS
|
USA
FRANCE |
Gold
|
|
A02 Durable Consumer Goods
|
APARTMENT STORES
DELAMAISON
HOME DECORATION AND FURNISHINGS |
NURUN Paris
|
FRANCE |
NURUN
Paris
|
FRANCE |
Short List |
DIADORA DELIVERY
DIADORA SPORT
SHOES AND APPAREL |
SMFB Oslo
|
NORWAY |
SMFB
Oslo
|
NORWAY |
Short List |
|
A03 Cars & Automotive Products & Services
|
SMART "MOST OPEN TEST DRIVE"
DAIMLER AG, SMART
SMART FORTWO CABRIO 453 |
BBDO GROUP GERMANY Berlin
|
GERMANY |
BBDO GROUP GERMANY
Berlin
|
GERMANY |
Bronze
|
THE REVERSED TRAILER
VOLKSWAGEN NORWAY/ HARALD A. MØLLER
VOLKSWAGEN TRAILER ASSIST |
TRY Oslo
|
NORWAY |
TRY
Oslo
|
NORWAY |
Short List |
ZERO QUEUE BY NISSAN FRANCE
NISSAN FRANCE
NISSAN LEAF |
DIGITASLBi FRANCE Paris
|
FRANCE |
DIGITASLBi FRANCE
Paris
|
FRANCE |
Short List |
|
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
|
BABY NIGHT
CARREFOUR
BABY NIGHT |
SAATCHI & SAATCHI Milan
|
ITALY |
SAATCHI & SAATCHI
Milan
|
ITALY |
Bronze
|
MOMONDO / THE DNA JOURNEY
MOMONDO
MOMONDO |
& CO. Copenhagen
|
DENMARK |
& CO.
Copenhagen
|
DENMARK |
Silver
|
THE SWEDISH NUMBER
THE SWEDISH TOURIST ASSOCIATION
TOURISM |
INGO Stockholm
|
SWEDEN |
INGO
Stockholm
|
SWEDEN |
Grand Prix
|
LEBON
LIDL
DISCOUNT FOOD |
INGO Stockholm
|
SWEDEN |
INGO
Stockholm
|
SWEDEN |
Silver
|
THE HORNBACH SPRING EXPERIENCE - THE FIRST ANALOG WEBSTORE
HORNBACH
DIY HOME IMPROVEMENTS SUPERSTORES |
HEIMAT Berlin
|
GERMANY |
HEIMAT
Berlin
|
GERMANY |
Short List |
TAXI TRANSLATORS
TAXI STOCKHOLM
TAXI |
KING Stockholm
|
SWEDEN |
KING
Stockholm
|
SWEDEN |
Short List |
CALL BRUSSELS
VISIT BRUSSELS
VISIT BRUSSELS |
AIR PARTNER OF MCCANN Brussels
|
BELGIUM |
AIR PARTNER OF MCCANN
Brussels
|
BELGIUM |
Short List |
|
A05 Media & Publications
|
STARDUST FOR BOWIE
STUDIO BRUSSEL
DIGITAL MOURNING PLACE FOR DAVID BOWIE |
DDB BRUSSELS
|
BELGIUM |
DDB BRUSSELS
|
BELGIUM |
Bronze
|
SURVIVAL BILLBOARD
MICROSOFT
XBOX / TOMB RAIDER |
McCANN LONDON
|
UNITED KINGDOM |
McCANN LONDON
|
UNITED KINGDOM |
Silver
|
SQUADVERTISER
MICROSOFT
XBOX / HALO |
McCANN LONDON
|
UNITED KINGDOM |
McCANN LONDON
|
UNITED KINGDOM |
Short List |
GO MONO
RADIO 21
RADIO STATION |
McCANN WORLDGROUP ROMANIA Bucharest
|
ROMANIA |
McCANN WORLDGROUP ROMANIA
Bucharest
|
ROMANIA |
Bronze
|
|
A06 Financial Products & Services, Commercial Public Services, Business Products & Services
|
DONATE YOUR DATA
WAOO
DONATE YOUR DATA |
UNCLE GREY Copenhagen
|
DENMARK |
UNCLE GREY
Copenhagen
|
DENMARK |
Short List |
SEA HERO QUEST
DEUTSCHE TELEKOM
DEUTSCHE TELEKOM |
SAATCHI & SAATCHI London
|
UNITED KINGDOM |
SAATCHI & SAATCHI
London
|
UNITED KINGDOM |
Short List |
|
A07 Corporate Image & Sponsorship
|
MARRIAGE MARKET TAKEOVER
SK-II
SKINCARE |
FORSMAN & BODENFORS Gothenburg
|
SWEDEN |
FORSMAN & BODENFORS
Gothenburg
|
SWEDEN |
Short List |
EMOTION CAPTURE BOX
ORANGE
TELECOMMUNICATIONS |
PUBLICIS CONSEIL Paris
|
FRANCE |
PUBLICIS CONSEIL
Paris
|
FRANCE |
Short List |
THE DILEMMA
HEINEKEN
HEINEKEN |
PUBLICIS ITALY Milan
|
ITALY |
PUBLICIS ITALY
Milan
|
ITALY |
Silver
|
|
A08 Charities, Public Health & Safety, Public Awareness Messages
|
DONATE THE HATE - THE INVOLUNTARY ONLINE DONATION
ZDK - GESELLSCHAFT DEMOKRATISCHE KULTUR GGMBH
EXIT GERMANY |
GRABARZ & PARTNER Hamburg
|
GERMANY |
GRABARZ & PARTNER
Hamburg
|
GERMANY |
Short List |
THE VOICE OF NATURE
NOÉ
NOÉ |
MARCEL Paris
|
FRANCE |
MARCEL
Paris
|
FRANCE |
Short List |
UNICEF: UNFAIRY TALES
UNICEF
UNFAIRY TALES WEBSITE |
MEDIAMONKS Hilversum
|
THE NETHERLANDS |
180LA
Santa Monica
|
USA |
Bronze
|
CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.
PINK RIBBON DEUTSCHLAND
BREAST CANCER AWARENESS |
DDB GROUP GERMANY Berlin
|
GERMANY |
DDB GROUP GERMANY
Berlin
|
GERMANY |
Gold
|
CHILDREN´S ELECTIONS
SAVE THE CHILDREN
AWARENESS CAMPAIGN |
McCANN Madrid
|
SPAIN |
McCANN
Madrid
|
SPAIN |
Bronze
|
COINS OF HOPE
CHILD FOCUS
CHILD FOCUS IS THE BELGIAN CENTER FOR MISSING CHILDREN. |
THESE DAYS Antwerp
|
BELGIUM |
THESE DAYS
Antwerp
|
BELGIUM |
Silver
|
MINISTRY OF TALES
BERÄTTARMINISTERIET
READ TO UNLOCK-APP |
KING Stockholm
|
SWEDEN |
KING
Stockholm
|
SWEDEN |
Short List |
|
B01 Guerrilla Marketing & Stunts
|
MARRIAGE MARKET TAKEOVER
SK-II
SKINCARE |
FORSMAN & BODENFORS Gothenburg
|
SWEDEN |
FORSMAN & BODENFORS
Gothenburg
|
SWEDEN |
Short List |
E-MOBILITY – ENJOY THE SILENCE
VOLKSWAGEN
VOLKSWAGEN E-MODELLE |
GRABARZ & PARTNER Hamburg
|
GERMANY |
GRABARZ & PARTNER
Hamburg
|
GERMANY |
Bronze
|
LEBON
LIDL
DISCOUNT FOOD |
INGO Stockholm
|
SWEDEN |
INGO
Stockholm
|
SWEDEN |
Silver
|
THE SMALLEST CAR DEALERSHIP EVER
MERCEDES-BENZ PORTUGAL
SMART FORTWO |
BBDO PORTUGAL Lisbon
|
PORTUGAL |
BBDO PORTUGAL
Lisbon
|
PORTUGAL |
Short List |
THE REVERSED TRAILER
VOLKSWAGEN NORWAY/ HARALD A. MØLLER
VOLKSWAGEN TRAILER ASSIST |
TRY Oslo
|
NORWAY |
TRY
Oslo
|
NORWAY |
Bronze
|
BRAVE CUT
FUNDATIA RENASTEREA
CANCER NGO |
McCANN WORLDGROUP ROMANIA Bucharest
|
ROMANIA |
McCANN WORLDGROUP ROMANIA
Bucharest
|
ROMANIA |
Silver
|
BEES CAN FIND SUGAR WHERE YOU LEAST EXPECT IT
NÁŠ GRUNT
CHAIN OF FARMER SHOPS NÁŠ GRUNT |
McCANN PRAGUE
|
CZECH REPUBLIC |
McCANN PRAGUE
|
CZECH REPUBLIC |
Short List |
|
B02 Live Shows / Concerts / Festivals
|
HCD RINK BINGO
HOCKEY CLUB DAVOS
HOCKEY CLUB DAVOS |
FCB ZÜRICH
|
SWITZERLAND |
FCB ZÜRICH
|
SWITZERLAND |
Short List |
THE DILEMMA
HEINEKEN
HEINEKEN |
PUBLICIS ITALY Milan
|
ITALY |
PUBLICIS ITALY
Milan
|
ITALY |
Short List |
|
B03 Use of Exhibitions / Installations
|
FOUNTAIN AGAINST TORTURE
AMNESTY INTERNATIONAL
CAMPAIGN AGAINST TORTURE |
SCHOLZ & FRIENDS Berlin
|
GERMANY |
SCHOLZ & FRIENDS
Berlin
|
GERMANY |
Short List |
25M2 SYRIA
NRK TV-AKSJONEN / NORWEGIAN RED CROSS
25M2 SYRIA |
POL Oslo
|
NORWAY |
POL
Oslo
|
NORWAY |
Short List |
THE NEXT REMBRANDT
ING
FINANCIAL SERVICES |
J. WALTER THOMPSON AMSTERDAM
|
THE NETHERLANDS |
J. WALTER THOMPSON AMSTERDAM
|
THE NETHERLANDS |
Silver
|
|
B04 Use of Ambient Media: Small Scale
|
SAVE ME – THE SKI PASS THAT SAVES LIVES
ÖTZTAL TOURISMUS
ÖTZTAL TOURISMUS |
SERVICEPLAN Munich
|
GERMANY |
SERVICEPLAN
Munich
SERVICEPLAN AUSTRIA
Vienna
|
GERMANY
AUSTRIA |
Short List |
COINS OF HOPE
CHILD FOCUS
CHILD FOCUS IS THE BELGIAN CENTER FOR MISSING CHILDREN. |
THESE DAYS Antwerp
|
BELGIUM |
THESE DAYS
Antwerp
|
BELGIUM |
Gold
|
BITTERSWEET PIES
PAUL ROMANIA
BAKERY CHAIN |
McCANN WORLDGROUP ROMANIA Bucharest
|
ROMANIA |
McCANN WORLDGROUP ROMANIA
Bucharest
MRM//McCANN
Bucharest
|
ROMANIA |
Short List |
|
B05 Use of Ambient Media: Large Scale
|
SUGAR DETOX
INTERMARCHÉ
INTERMARCHÉ |
MARCEL Paris
|
FRANCE |
MARCEL
Paris
|
FRANCE |
Short List |
EIFFEL TOWER ALL YOURS
HOMEAWAY
VACATION RENTALS |
SAATCHI & SAATCHI FRANCE Paris
|
FRANCE |
SAATCHI & SAATCHI FRANCE
Paris
|
FRANCE |
Short List |
APARTMENT STORES
DELAMAISON
HOME DECORATION AND FURNISHINGS |
NURUN Paris
|
FRANCE |
NURUN
Paris
|
FRANCE |
Short List |
SURVIVAL BILLBOARD
MICROSOFT
XBOX / TOMB RAIDER |
McCANN LONDON
|
UNITED KINGDOM |
McCANN LONDON
|
UNITED KINGDOM |
Silver
|
|
B06 Use of Customer in-Store Experience
|
MCTRAX
McDONALD'S
RESTAURANTS |
TBWA\NEBOKO Amsterdam
|
THE NETHERLANDS |
TBWA\NEBOKO
Amsterdam
|
THE NETHERLANDS |
Short List |
SUGAR DETOX
INTERMARCHÉ
INTERMARCHÉ |
MARCEL Paris
|
FRANCE |
MARCEL
Paris
|
FRANCE |
Bronze
|
|
B07 Use of Competitions & Promotional Games
|
SMART "MOST OPEN TEST DRIVE"
DAIMLER AG, SMART
SMART FORTWO CABRIO 453 |
BBDO GROUP GERMANY Berlin
|
GERMANY |
BBDO GROUP GERMANY
Berlin
|
GERMANY |
Bronze
|
HCD RINK BINGO
HOCKEY CLUB DAVOS
HOCKEY CLUB DAVOS |
FCB ZÜRICH
|
SWITZERLAND |
FCB ZÜRICH
|
SWITZERLAND |
Bronze
|
|
B08 Use of Broadcast
|
GO MONO
RADIO 21
RADIO STATION |
McCANN WORLDGROUP ROMANIA Bucharest
|
ROMANIA |
McCANN WORLDGROUP ROMANIA
Bucharest
|
ROMANIA |
Bronze
|
|
B09 Use of Print or Outdoor
|
SURVIVAL BILLBOARD
MICROSOFT
XBOX / TOMB RAIDER |
McCANN LONDON
|
UNITED KINGDOM |
McCANN LONDON
|
UNITED KINGDOM |
Gold
|
MA PLACE EST DANS LA SALLE
PRODISS
ENTERTAINMENT |
FRED & FARID PARIS
|
FRANCE |
FRED & FARID PARIS
|
FRANCE |
Gold
|
|
C01 Use of Digital Platforms
|
EYE AM UNIQUE
LENSCRAFTERS
LENSCRAFTERS |
MARCEL Paris
|
FRANCE |
MARCEL
Paris
|
FRANCE |
Short List |
THE END OF SOCIETY SIMULATOR
UBISOFT
UBISOFT |
BETC Paris
|
FRANCE |
BETC
Paris
|
FRANCE |
Short List |
THE SNEAK PREVIEW
SATURN ELEKTRO-HANDELSGES. MBH
JUKE! |
SERVICEPLAN Munich
|
GERMANY |
SERVICEPLAN
Munich
|
GERMANY |
Bronze
|
GIRLS OF PARADISE
MOUVEMENT DU NID
CHARITY ASSOCIATION AGAINST PROSTITUTION |
McCANN PARIS
|
FRANCE |
McCANN PARIS
|
FRANCE |
Bronze
|
DIADORA DELIVERY
DIADORA SPORT
SHOES AND APPAREL |
SMFB Oslo
|
NORWAY |
SMFB
Oslo
|
NORWAY |
Short List |
MADE BY PROFESSIONNALS
PAGESJAUNES
SERVICE |
SID LEE Paris
|
FRANCE |
SID LEE
Paris
|
FRANCE |
Short List |
|
C02 Use of Mobile
|
#NETFLIXSWAP
NETFLIX
NETFLIX ORIGINAL SERIES |
DAREWIN ENTERTAINMENT AGENCY Paris
|
FRANCE |
DAREWIN ENTERTAINMENT AGENCY
Paris
|
FRANCE |
Short List |
WHATSGERMAN
PLAN.NET GROUP
/ |
SERVICEPLAN Munich
|
GERMANY |
SERVICEPLAN
Munich
PLAN.NET
Munich
|
GERMANY |
Short List |
HCD RINK BINGO
HOCKEY CLUB DAVOS
HOCKEY CLUB DAVOS |
FCB ZÜRICH
|
SWITZERLAND |
FCB ZÜRICH
|
SWITZERLAND |
Short List |
CINEMA TO GO
AIR FRANCE
AIR FRANCE |
BETC Paris
|
FRANCE |
BETC
Paris
|
FRANCE |
Bronze
|
MR. BEAR DRIVER
THE AUTOMOBILE CLUB OF ROMANIA
APP GAME |
PUBLICIS ROMANIA Bucharest
|
ROMANIA |
PUBLICIS ROMANIA
Bucharest
|
ROMANIA |
Silver
|
SEA HERO QUEST
DEUTSCHE TELEKOM
DEUTSCHE TELEKOM |
SAATCHI & SAATCHI London
|
UNITED KINGDOM |
SAATCHI & SAATCHI
London
|
UNITED KINGDOM |
Short List |
|
C03 Use of Social Platforms
|
MARRIAGE MARKET TAKEOVER
SK-II
SKINCARE |
FORSMAN & BODENFORS Gothenburg
|
SWEDEN |
FORSMAN & BODENFORS
Gothenburg
|
SWEDEN |
Short List |
SMART "SOCIAL LEASING"
DAIMLER AG, SMART MM
SMART FORTWO, SMART FORFOUR |
BBDO GROUP GERMANY Berlin
|
GERMANY |
BBDO GROUP GERMANY
Berlin
|
GERMANY |
Short List |
SEARCH RACISM. FIND TRUTH.
REFUGEES WELCOME
REFUGEES WELCOME |
FCB ZÜRICH
|
SWITZERLAND |
FCB ZÜRICH
|
SWITZERLAND |
Short List |
YOUR CHOICE OF FUN
CARLSBERG GROUP ; TUBORG
BEER |
HAPPINESS / FCB Brussels
|
BELGIUM |
HAPPINESS / FCB
Brussels
|
BELGIUM |
Silver
|
CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.
PINK RIBBON DEUTSCHLAND
BREAST CANCER AWARENESS |
DDB GROUP GERMANY Berlin
|
GERMANY |
DDB GROUP GERMANY
Berlin
|
GERMANY |
Silver
|
|
C04 Response / Real-time Activity
|
STARDUST FOR BOWIE
STUDIO BRUSSEL
DIGITAL MOURNING PLACE FOR DAVID BOWIE |
DDB BRUSSELS
|
BELGIUM |
DDB BRUSSELS
|
BELGIUM |
Bronze
|
#WHOISTHEKING
BURGER KING FRANCE
FAST FOOD |
BUZZMAN Paris
|
FRANCE |
BUZZMAN
Paris
|
FRANCE |
Bronze
|
BRAD IS SINGLE
NORWEGIAN AIR
NORWEGIAN AIR |
TRY Oslo
|
NORWAY |
TRY
Oslo
|
NORWAY |
Silver
|
|
C05 Co-Creation & User Generated Content
|
HEARTBEAT PROJECT
APOTEK 1 GRUPPEN
PHARMACY RETAIL |
McCANN OSLO
|
NORWAY |
McCANN OSLO
|
NORWAY |
Short List |
SQUADVERTISER
MICROSOFT
XBOX / HALO |
McCANN LONDON
|
UNITED KINGDOM |
McCANN LONDON
|
UNITED KINGDOM |
Bronze
|
|
C06 Use of New Technology
|
NOSULUS RIFT
UBISOFT
VIDEO GAME DEVELOPER AND PUBLISHER |
BUZZMAN Paris
|
FRANCE |
BUZZMAN
Paris
PRODUCTMAN
Paris
|
FRANCE |
Bronze
|
SMARTBOWL
FRESSNAPF TIERNAHRUNGS
FRESSNAPF |
OGILVY GERMANY Frankfurt
|
GERMANY |
OGILVY GERMANY
Frankfurt
|
GERMANY |
Short List |
|
D01 Launch / Re-launch
|
SUGAR DETOX
INTERMARCHÉ
INTERMARCHÉ |
MARCEL Paris
|
FRANCE |
MARCEL
Paris
|
FRANCE |
Silver
|
EIFFEL TOWER ALL YOURS
HOMEAWAY
VACATION RENTALS |
SAATCHI & SAATCHI FRANCE Paris
|
FRANCE |
SAATCHI & SAATCHI FRANCE
Paris
|
FRANCE |
Bronze
|
DIADORA DELIVERY
DIADORA SPORT
SHOES AND APPAREL |
SMFB Oslo
|
NORWAY |
SMFB
Oslo
|
NORWAY |
Short List |
THE REBREW PROJECT
CARLSBERG FOUNDATION
CARLSBERG BEER |
CP+B SCANDINAVIA Copenhagen
|
DENMARK |
CP+B SCANDINAVIA
Copenhagen
|
DENMARK |
Short List |
MA PLACE EST DANS LA SALLE
PRODISS
ENTERTAINMENT |
FRED & FARID PARIS
|
FRANCE |
FRED & FARID PARIS
|
FRANCE |
Silver
|
|
D02 Sponsorship & Partnerships
|
THE DILEMMA
HEINEKEN
HEINEKEN |
PUBLICIS ITALY Milan
|
ITALY |
PUBLICIS ITALY
Milan
|
ITALY |
Bronze
|
SL BENFICA SAFETY DEMONSTRATION
SL BENFICA, EMIRATES
SL BENFICA SPONSORSHIP |
O ESCRITORIO Estoril
|
PORTUGAL |
O ESCRITORIO
Estoril
|
PORTUGAL |
Short List |
|
E01 Integrated Campaign led by Promo & Activation
|
SHARING THE GIFT OF READING AT CHRISTMAS
SAINSBURY'S
SAINSBURY'S |
PHD London
|
UNITED KINGDOM |
PHD
London
AMVBBDO
London
|
UNITED KINGDOM |
Short List |
COINS OF HOPE
CHILD FOCUS
CHILD FOCUS IS THE BELGIAN CENTER FOR MISSING CHILDREN. |
THESE DAYS Antwerp
|
BELGIUM |
THESE DAYS
Antwerp
|
BELGIUM |
Short List |
BEES CAN FIND SUGAR WHERE YOU LEAST EXPECT IT
NÁŠ GRUNT
CHAIN OF FARMER SHOPS NÁŠ GRUNT |
McCANN PRAGUE
|
CZECH REPUBLIC |
McCANN PRAGUE
|
CZECH REPUBLIC |
Short List |
|
E02 Low Budget Campaign
|
MA PLACE EST DANS LA SALLE
PRODISS
ENTERTAINMENT |
FRED & FARID PARIS
|
FRANCE |
FRED & FARID PARIS
|
FRANCE |
Short List |