Title	BRAD IS SINGLE
Brand	NORWEGIAN
Product/Service	NORWEGIAN
Category	B09. Use of Print or Outdoor
Entrant	TRY Oslo, NORWAY
Idea Creation	TRY Oslo, NORWAY
Media Placement	VIZEUM Oslo, NORWAY

Name	Company	Position
Marius Aasen	TRY (Oslo)	Creative
Susanne Hovda	TRY (Oslo)	Creative
Inge Fosseie	TRY (Oslo)	Designer

The Campaign

A twist on what everyone was talking about, using the price point as an active part of the creative execution. It gave people a pretty good reason to travel to Los Angeles, and a good reason to share the ad in social media.

Campaign Success

Print ads placed Norwegian newspaper VG, and the London newspaper Evening Standard. Executed on September 22.

Describe the success of the promotion with both client and consumer including some quantifiable results

32% sales increase on the route over night 53,2M earned potential reach in social media alone 890 news articles and blog posts published globally 94% positive sentiment Brad awareness

Explain why the method of promotion was most relevant to the product or service

Consumers are constantly looking for good content to post on their social media profiles. Instead of directly asking or encouraging that consumers should participate in an activity or competition, this campaign created shareable content that allowed consumers to actively promote our product by sharing it.

Using a current hot topic to engage the public and activate unpaid sharing in social media. Main target audience: Travellers based in Norway and the UK.