| Title | SAFE LUGGAGE |
| Brand | GRUPO ZETA PUBLICATIONS |
| Product/Service | VIAJAR MAGAZINE |
| Category |
C06. Use of New Technology |
|
Entrant
|
CHEIL SPAIN Madrid, SPAIN
|
|
Idea Creation
|
CHEIL SPAIN Madrid, SPAIN
|
Credits
| BRENO COTTA |
CHEIL SPAIN |
EXECUTIVE CREATIVE DIRECTOR |
| DIEGO RODRÍGUEZ FRAILE |
CHEIL SPAIN |
SENIOR ART DIRECTOR |
| CRISTINA ALONSO DEL RÍO |
CHEIL SPAIN |
SENIOR COPYWRITER |
| SANDRA PÉREZ |
CHEIL SPAIN |
ACCOUNT DIRECTOR |
| DAVID MANCHADO |
MAMMA TEAM |
EXECUTIVE PRODUCER |
| EDUARDO DÍAZ BOURGEOT |
DÍAZ BOURGEOT STUDIO |
PHOTOGRAPHER |
| MERCEDES BOURGUEOT |
BOURGEOT STUDIO |
PRODUCER |
| DAVID ELOSEGUI |
DIAZ BOURGEOT |
3D ANIMATION |
| Antonio Fernandez Perez |
Cheil |
Creative Director |
The Campaign
In case of having your baggage misplaced, you could inform the airline exactly where it is.
Safe Luggage consists of a beacon synchronized with an app that shows the exact location of your luggage in real time.
Campaign Success
GEOLOCALIZATION DEVICE
We built a compact locating device using Sigfox, an innovative tecnology that provides connectivity to any object we want and sends out signals to a Smartphone.
Thanks to Sigfox, our locating device works with a button battery, which in comparison to a conventional sim card, allows great power resistance.
APP
We designed and developed an app that could interpret and show in google maps our device´s signal. In addition, we included the main airlines customer service contact info, to speed up the luggage recovery management.
DISTRIBUTION
Thanks to Viajar Magazine, we placed our device in a special page, where the customer would find the steps to get started using Safe luggage.
Following three very simple steps we turned the magazine into a great tool for travellers.
1) Download the app using QR or Google Play.
2) Synchronize it with the device placed in the magazine.
Describe the success of the promotion with both client and consumer including some quantifiable results
- 322.800 Magazines
- 64% of consumers used our device
Explain why the method of promotion was most relevant to the product or service
We believe our work is relevant for this category because it turns one simple activation into a very useful tool for travellers, our core target, through the use of technology.
We realized that combining new technologies is, sometimes, a great awareness and sales accelerator.
This way we could turn one of the best travelling publications in Spain, into the FLAGSHIP publication of the market.
The ticket to your favourite band´s last concert, a memory card with the pictures of your trip around the world, an original dedicated illustration from the last San Diego Comic Con.
When you travel you gather very special memories, and if you lose them, a part of your history will be lost too.
To reach travellers, we decided to collaborate with Viajar Magazine, one of the main travelling publications in Spain.