Title | 3M NOISE CANCELENDAR |
Brand | 3M GERMANY |
Product/Service | 3M PRODUCTS |
Category |
A01. Fast Moving Consumer Goods |
Entrant
|
KOLLE REBBE Hamburg, GERMANY
|
Idea Creation
|
KOLLE REBBE Hamburg, GERMANY
|
Additional Company
|
3M DEUTSCHLAND GMBH Neuss, GERMANY
|
Additional Company 2
|
MATERIALISE GMBH Gilching, GERMANY
|
Additional Company 3
|
ANTONI TUDISCO Hamburg, GERMANY
|
Additional Company 4
|
VANESSA GRAF (3D-ARTIST) Düsseldorf, GERMANY
|
Additional Company 5
|
3DPRO GMBH Hamburg, GERMANY
|
Additional Company 6
|
HARVEST DIGITAL Hamburg, GERMANY
|
Additional Company 7
|
FLIX AGENCY Berlin, GERMANY
|
Credits
Sascha Hanke |
Kolle Rebbe GmbH |
Executive Creative Director |
Steffen König |
Kolle Rebbe GmbH |
Creative Director |
Christian Meyer |
Kolle Rebbe GmbH |
Creative Director |
Daniel Priess |
Kolle Rebbe GmbH |
Account Manager |
Felix Demandt |
Kolle Rebbe GmbH |
Art Director |
Felix Goth |
Kolle Rebbe GmbH |
Copywriter |
Nina Offermann |
Kolle Rebbe GmbH |
Agency Producer |
Martin Lühe |
Kolle Rebbe GmbH |
Production Manager |
Katrin Grün |
Kolle Rebbe GmbH |
Art Buying |
The Campaign
3M wanted to demonstrate how constant and booming noises in the workplace can be stressful and how 3M’s biggest clients in industry, energy and logistics could protect their employees from them. We created a noise calendar that uses the power of sound to promote the 3M Peltor X Ear Defenders’ superb, daily hearing protection.
Campaign Success
The 3M Noise Cancelendar is a three-dimensional head wearing the original 3M Peltor X Ear Defenders. The head’s face makes it look as if he’s in pain and is covered in different objects known for their loud noises. Lifting the headphones will trigger a sound system inside; one of 31 different recorded industrial noises paired with a voice that yells today’s date at top volume. Replace the ear defenders and you will get silence immediately.
Describe the success of the promotion with both client and consumer including some quantifiable results
The 3M Noise Cancelendar was an exclusive gift for 3M’s business clients in industry, energy and logistics. The promotion proved how well the 3M Peltor X Ear Defenders protect from noises every day. 3M maintained a daily relationship with important clients and proved 3M’s capacity for innovation. And, the best of all, countless ears were protected.
Explain why the method of promotion was most relevant to the product or service
The 3M Peltor X Ear Defenders are the best way to protect employees from harmful noises at the workplace. That’s what we wanted to show decision makers in industry, energy and logistics. So we created the world’s loudest calendar to remind them to protect their employees by every single day.
The aim was not only to show how dangerous work related noise can be but to show how unpleasant these noises are when employees suffer from it permanently. We created the world’s loudest calendar, the 3M Noise Cancelender, to deliver the message on a daily basis.