TOX HEAVYWEIGHT PACKAGING
| Title | TOX HEAVYWEIGHT PACKAGING |
| Brand | TOX |
| Product/Service | TOX |
| Category |
A01. Fast Moving Consumer Goods |
|
Entrant
|
KOLLE REBBE Hamburg, GERMANY
|
|
Idea Creation
|
KOLLE REBBE Hamburg, GERMANY
|
|
Additional Company
|
RTS SCHOLZ Bremen, GERMANY
|
Credits
| Stefan Kolle |
Kolle Rebbe GmbH |
Chief Creative Officer |
| Jana Bier |
KOREFE |
Project Manager |
| Julian Rader |
Kolle Rebbe GmbH |
Copywriter |
| Patrick Schröder |
KOREFE |
Designer |
| Ralf Bierhenke |
Kolle Rebbe GmbH |
Art Director |
| Martin Lühe |
Kolle Rebbe GmbH |
Production Manager |
The Campaign
Innovative product packaging that visually resembles a metal weight and makes clear at first glance the maximum weight each wall plug can hold. The greater its power, the bigger the respective packaging. And even this is held on the store shelf by an all-purpose wall plug.
Campaign Success
The aim was to demonstrate to existing and potential customers that they can still rely on the original all-purpose wall plug from 1973 today. Using the unusual packaging design, we turned the additional benefit of the wall plug itself into an eye-catching selling point.
Describe the success of the promotion with both client and consumer including some quantifiable results
The properties of the product became an eye-catching selling point. The result was a limited edition product offering two advantages at once: a unique look that stands out on the shelf and at the same time shows every tradesman that they can still rely on the original from 1973 today.
Explain why the method of promotion was most relevant to the product or service
With the “Heavy Weight Packaging” TOX has managed to make the search for a suitable wall plug as easy as possible. Its revolutionary packaging design is a real eye catcher in the DIY market and shows tradesmen already before the purchase:
On this original you can rely on.
The aim was to demonstrate to existing and potential customers that they can still rely on the original all-purpose wall plug from 1973 today. Using the unusual packaging design, we turned the additional benefit of the wall plug itself into an eye-catching selling point.