SIMULTANEOUS MOVIE PROJECTION "WE ARE ALL FROM THE SAME MOVIE"
| Title | SIMULTANEOUS MOVIE PROJECTION "WE ARE ALL FROM THE SAME MOVIE" |
| Brand | ATLANTIC GRUPA |
| Product/Service | CORPO/MOVIE FESTIVAL |
| Category |
B02. Live Shows / Concerts / Festivals |
|
Entrant
|
ATLANTIC GRUPA Zagreb, CROATIA
|
|
Idea Creation
|
CREATIVE DISORDER Belgrade, SERBIA
|
Credits
| Andreja Nježić& Ivan Janičić |
Creative Disorder |
Creative directors |
The Campaign
Sarajevo is the cultural cradle and epicenter of the Balkans and that s why Atlantic grupa pick Sarajevo film festival, one of the key city symbol - to bring the whole region together – through arts and creativity. Under the platform "We are all from the same movie" - for one night Sarajevo film festival spread to the whole region - through a series of simultaneous events for five regional cities with one movie projection and one goal. To bring region together in the same movie.
Campaign Success
Simultaneous movie projections events were organized on 17th of August by our company in 5 regional cities, Greetings from Sarajevo were sent throughout the whole Balkans region and for one night symbolically whole region could be the part of the same movie.
Describe the success of the promotion with both client and consumer including some quantifiable results
For one night 5 regional cities participated in simultaneous, joint experience. The event was followed and heavily covered by media across the region.
Explain why the method of promotion was most relevant to the product or service
Since Sarajevo has always been the cultural epicenter of the Balkans, our company decided to, for one night, bring Sarajevo Film Festival, to the whole region. Through a series of simultaneous movie projections, a film played at Sarajevo Film Festival was broadcast and watched by people in five different cities, bringing the whole region together in one same movie.
Simultaneous movie projections were organized across the Balkans region by our company and for one night, 5 regional cities, representing symbolically the whole Balkans region, were reunited through arts and creativity under the platform "We are all from the same movie". Through series of simultaneous events, we enable people to both participate in joint experience, and sense the vibe of Sarajevo in their own cities.