| Title | DIS-MOI ELLIOT |
| Brand | MINISTÈRE DE LA SANTÉ |
| Product/Service | AUTISM |
| Category |
A08. Charities, Public Health & Safety, Public Awareness Messages |
|
Entrant
|
ISOBAR Courbevoie, FRANCE
|
|
Idea Creation
|
ISOBAR Courbevoie, FRANCE
|
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Media Placement
|
CARAT Coubevoie, FRANCE
|
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PR
|
THE STORY LAB Courbevoie, FRANCE
|
Credits
| Elzéar de Trentinian |
Isobar |
Creative Director |
| Valérie Gautherot |
CARAT |
Managing Director |
| Julien Lefevre |
The Story Lab |
Managing Director |
The Campaign
A pedagogic campaign to surprise audience on what a person with autism can do :
First, a short movie released in theaters.
Then, an immersive and interactive digital experience to provide the keys to a better understanding of autism spectrum disorders.
Campaign Success
First, a short movie released in theaters, shown for free in over 250 French cinemas and that tells Elliot’s story, a young boy with autism.
Then, an immersive and interactive digital experience to provide the keys to a better understanding of autism spectrum disorders. The experience that enable to (re)live the movie through the difficulties of Elliot.
It was widely relayed by both mainstream bloggers / webmagazines and parents of children with autism / associations;
Describe the success of the promotion with both client and consumer including some quantifiable results
+56 600 Interactions on social networks
5:24 mn Time spent on the digital experience
The short movie : 1,4 M views
1 in 4 visitors share the experience
1,6 M people reached
Dis-moi Elliot has already won 3 awards : Site of the Day - FWA, Website of the Day – CSS Design Awards and Site of the Day - AWWWARDS.
Explain why the method of promotion was most relevant to the product or service
On the occasion of the World Day against autism we achieved a pedagogic campaign for health ministry to change perceptions on persons with autism to allow better integration in France.
As a matter of the fact, only 20% of children with autism attend school versus 80% elsewhere in Europe.
Dis-moi Elliot is the first immersive and interactive experience specially designed to break down prejudices about people with autism with a lot of press coverage.
This website reveal us daily difficulties of Elliot, a young boy with pervasive developmental disorders.
To change the perception, we set up a creative and innovative experience to engage the public. During the world day of autism, we launched an information campaign titled "Dis-moi Elliot", in order to increase French public awareness of autism issues.
1 / Engage with emotion
2 / Engage by experience