| Title | ŠKODA WETRANSFER |
| Brand | ŠKODA |
| Product/Service | ŠKODA SUPERB |
| Category |
C01. Use of Digital Platforms |
|
Entrant
|
SELMORE CREATIVE AGENCY Amsterdam, THE NETHERLANDS
|
|
Idea Creation
|
SELMORE CREATIVE AGENCY Amsterdam, THE NETHERLANDS
|
Credits
| Bram Eigenfeld |
Selmore |
Creative |
| Louk Derks |
Selmore |
Creative |
| Niels Westra, Jakko Achterberg |
Selmore |
Creative Direction |
| Mariska Rijnaarts |
Selmore |
Designer |
| Rivelino Panka |
Selmore |
Designer |
| Klaas-harm de Boer |
Freelance Designer/Animator |
Designer/Animator |
| Pieter Jongsma |
Freelancer |
HTML5 |
| Saskia Warbout |
WeTransfer |
Operation manager |
| Mathieu Kok |
WeTransfer |
Senior Ad Designer |
The Campaign
We created Skoda’s first online activation in the Netherlands together with the popular Dutch file sharing website WeTransfer. Normally people can only send up to 2GB with WeTransfer for free, but we ‘hijacked’ the medium and enabled the WeTransfer visitors to send 20GB for free. This way people were enabled to experience online how it is to have more space.
Campaign Success
Normally WeTransfer has clickable full-page display ads running on its background. These redirect to the company’s websites. But this time, we ran a display ad that redirected to an other WeTransfer page which offered 18GB of file sharing more. Companies normally use these WeTransfer Pro pages, but this time we bought a Pro page for three weeks and gave access to everybody who wanted to experience more spaciousness online.
Describe the success of the promotion with both client and consumer including some quantifiable results
In total we gathered data of 3465 persons who are interested in experiencing a life with more space.
Explain why the method of promotion was most relevant to the product or service
Instead of using traditional and online media, we have chosen to use the biggest file sharing website, WeTransfer, as a media platform. Not only for reasons of reach, but the message fits the medium very well. In this case, the message is literally in the medium.
WeTransfer, a popular file sharing website, is mostly used by businesses. Therefor it’s a perfect place to talk about leasing cars. Especially spacious family cars like the Skoda Superb. Also, WeTransfer is loved by people who like smart things and practical solutions. Two key properties of Skoda.