| Title | #GOALDELIVERY |
| Brand | ALLO RESTO |
| Product/Service | FOOD DELIVERY |
| Category |
A01. Fast Moving Consumer Goods |
|
Entrant
|
LA CHOSE Paris, FRANCE
|
|
Idea Creation
|
LA CHOSE Paris, FRANCE
|
Credits
| Pascal Grégoire |
la chose |
CEO and Creative Director |
| Antoine Defaye |
la chose |
Copywriter |
| Joris Tripier-Mondancin |
la chose |
Art Director |
| Hugo Morius |
la chose |
Art Director |
| Thibault Salaun |
la chose |
Strategic planning |
| Florence Couvidat |
la chose |
Agency representatives |
| Camille Piget |
la chose |
Agency representatives |
| François Gaudin |
la chose |
Agency representatives |
| Barka Zérouali |
la chose |
Head of communication / PR |
| Nicolas Buisset |
la chose |
Head TV Prod |
| Franck Annese |
So Films |
Producer |
| Adeline Sclafert |
So Films |
Production director |
| Julien Nodolwsky |
So Films |
Director |
| Octopus / Das Ding |
Octopus / Das Ding |
Production soundtrack |
| So Films |
So Films |
Production house |
The Campaign
ALLO RESTO offers a refund order to people who miss a goal during a soccer match. The consumer only has to tweet with the #GoalDelivery within 3 minutes after the goal.
In order to communicate about this offer, we have produced a 30 second web video.
Campaign Success
We have produced a 30 second web video posted on ALLO RESTO social network and ALLO RESTO YouTube channel.
The pitch? A group of friends is watching a soccer game of the EURO championship. A voice announces to one of them that the delivery guy will ring during a goal. He seems really disappointed because he didn’t want to miss any part of the game… happily the voice also announces him that in order to apologize, ALLO RESTO will refund his order. He seems to enjoy that good news and when the door rings, he opens the door with a big smile on his face.
Describe the success of the promotion with both client and consumer including some quantifiable results
The company announced the operation 3 days before the beginning of the EURO.
The video was displayed, on social networks and YouTube from the 7th of June until the 10th of July.
- In total, the video has been viewed 1.1 million times: 272K views on Facebook, 284K on YouTube and 472K on Twitter.
- 184 tweets asking for a refund.
- 12 articles on webzines or specialized websites.
- 2 reviews on national TV channels.
- 2 reviews on national radio channels.
Explain why the method of promotion was most relevant to the product or service
This activation is based on a real consumer insight: when you order food, while watching a soccer game, the delivery man always rings when a goal is scored… and so you ALWAYS miss it. That could leave you a bitter taste…instead of the right one. The Goal Delivery Activation is our answer to this problematic: if it happens to you, ALLO RESTO refunds your order in order to apologize.
• Target audience: all ALLO RESTO customers + Soccer fans, but also non-fan that have to watch soccer game because of friends or lovers!
• Approach: We based our idea on the following insight: when you order food, while watching a soccer game, the delivery man always rings when a goal is scored and so you always miss it. In order to give a solution to that real problem, ALLO RESTO offers a refund order to the client who is in this case.