Title | LIDL AVORACLE |
Brand | LIDL INTERNATIONAL |
Product/Service | FOOD DISCOUNTER LIDL KNOWN FOR FRESH FRUITS AND VEGETABLES. |
Category |
C01. Use of Digital Platforms |
Entrant
|
LEO BURNETT FRANKFURT, GERMANY
|
Idea Creation
|
LEO BURNETT FRANKFURT, GERMANY
|
Additional Company
|
LIDL STIFTUNG & CO. KG Neckarsulm, GERMANY
|
Credits
Andreas Pauli |
Leo Burnett Germany |
CCO |
Benjamin Merkel |
Leo Burnett Germany |
Creative Director |
Helge Kniess |
Leo Burnett Germany |
Creative Director |
Sabine Koehler |
Leo Burnett Germany |
Copywriter |
Jelena Stamenkovic |
Leo Burnett Germany |
Art Director |
Anahita Khosrasvi |
Leo Burnett Germany |
Art Director |
Christian Mueller-Horrig |
Leo Burnett Germany |
Copywriter Digital |
Muege Calisir |
Leo Burnett Germany |
Art Intern |
Martin Krauter |
Leo Burnett Germany |
Client Service Director |
Sebastian Seibert |
Leo Burnett Germany |
Account Manager |
The Campaign
When cutting an avocado in two, you never know which side will get the stone.
Campaign Success
So for LIDL’s Facebook posts, we painted two hands to represent national teams. And the avocado did the rest: the team with the stone would win tonight’s game. The amazing outcome: The Avoracle got it right almost every time. Even in the final.
Describe the success of the promotion with both client and consumer including some quantifiable results
With a reach of over 50 million, and over 18 million video plays and 440 thousand interactions, LIDL won the European Championship on social media.
Explain why the method of promotion was most relevant to the product or service
Reach of over 50 million people, over 18 million video plays and 440 thousand interactions within the two weeks of the European Football Championship 2016
Lidl spread the campaign with real-time-postings during the games as comments on the match and made sure to refresh the engagement on each Avoracle video.