| Title | #NOEXCUSES |
| Brand | MÉDECINS DU MONDE |
| Product/Service | MÉDECINS DU MONDE |
| Category |
A08. Charities, Public Health & Safety, Public Awareness Messages |
|
Entrant
|
DDB PARIS, FRANCE
|
|
Idea Creation
|
DDB PARIS, FRANCE
|
|
Production
|
STINK Paris, FRANCE
|
|
Additional Company
|
STUDIO 5 Paris, FRANCE
|
Credits
| Alexander Kalchev |
DDB Paris |
Executive Creative Director |
| Melanie Pennec |
DDB Paris |
Creative |
| Jean Weessa |
DDB Paris |
Creative |
| Luc Evrard |
Médecins du Monde |
Advertiser Supervisor |
| Alexandre Jalbert |
Médecins du Monde |
Advertiser Supervisor |
| Justine Roche |
Médecins du Monde |
Advertiser Supervisor |
| Matthieu de Lesseux |
DDB Paris |
Co-President |
| Marine Hakim |
DDB Paris |
Agency Supervisor |
| Sophie Colus |
DDB Paris |
Agency Supervisor |
| Greg Panteix |
Stink |
Producer |
| Emma Luchini |
- |
Director |
| David Cailley |
Stink |
DOP |
| Clement Reynaud |
Studio 5 |
Sound Designer |
| Cédric Boit |
Studio 5 |
Sound Designer |
| Corentin Fohlen |
- |
Photographer |
The Campaign
“I don’t have time”, “I’m in a rush today”, “next time, I swear”… Come on. If you really think about it, what’s your real excuse not to give to charities? We created a film, which plays with humor on our hurry Parisians replicas, but pronounced by the Doctors of the World staff to its beneficiaries.
Campaign Success
The film was broadcast on TV, and before each film screening of each MK2 cinema
(3rd French cinema network) for 2 weeks during the new Star Wars release.
It was then uploaded on Youtube and Facebook.
The print campaign was rolled out during two weeks in the Paris subway and in both regional and nationwide print titles.
The T-shirts were sold for one month, online and in-store.
Describe the success of the promotion with both client and consumer including some quantifiable results
More than 3 million views.
More than 600.000 Euros collected, making it the largest fundraiser ever for Doctors of the world.
Explain why the method of promotion was most relevant to the product or service
Money is something « taboo » in the French society, for the first time in charities, we decided to talk about money to create conversation.
"No excuses," unlike those we give daily. An integrated campaign which starts with a film, that plays with humor on our hurry Parisians replicas, but pronounced by the Doctors of the World staff to its beneficiaries.
A press and outdoor campaign, which brings us face to face with our excuses.
And to go further, we provided people with real good excuses not to give. We invented the « No excuses » brand, a special collection of 4 t-shirts sold at the famous concept-store Colette.