Title	THE VOICE OF THE FOREST
Brand	ŠKODA AUTO
Product/Service	A TREE FOR EVERY CAR SOLD - CSR PROGRAMME
Category	B03. Use of Exhibitions / Installations
Entrant	BISTRO Prague, CZECH REPUBLIC
Idea Creation	BISTRO Prague, CZECH REPUBLIC
PR	BISTRO FILMS Prague, CZECH REPUBLIC
Production	BISTRO Prague, CZECH REPUBLIC

Name	Company	Position
Pavel Flegl	Bistro	Creative Director
Ondrej Vatascin	Bistro	Account Director
Emil Nitkulinec	Bistro	Art Director
Dusan Koutsky	Bistro	Copywriter
Igor Pasek	Bistro	Art Director
Pavel Brucek	Bistro	Art Director
Ivica Surova	Bistro	Production Manager
Taylor Barnett	Bistro	Sound Designer
Lukas Kuba	Bistro / Lukas Kuba Studio	Product Designer
Anna Balounova	Bistro	Art Director

The Campaign

INSIGHT When’s the last time you went to the forest? Reconnected with the nature? SOULUTION We decided to bring the forest to you. To give you break from your everyday busy routine. We ventured off into the spirited Czech mountains to capture the sounds that carry throughout the forest. And composed them into thematic symphonies. These forest “orchestras” were then streamed using directional sound technology. Our directional speaker was hidden in our “eco-universe”. People standing under the installation are instantly teleported into the serene forest meadow, the bubbling spring, or the thunderous summer storm. While you are occasionally greeted by a calm voice sharing the story of the ŠKODA CSR programme. Visitors at SKODA AUTO events are given the chance to enjoy the resonate sounds of nature, but yet are reminded of the auto brand’s sincere push to build a green future.

Campaign Success

We decided to mix various medias to create an immersive visual/sound installation. First of all we ventured into the spirited Czech mountains to capture the subtle sounds that carry all through the forest. The individual notes ... And composed them into thematic symphonies. These forest “orchestras” were then streamed using directional sound technology. In comparison to a traditional speaker, a directional sound speaker passes a high frequency beam of sound just to a certain spot. Our speaker was then quietly hidden in our “eco-universe” - a giant floating orb created with artificial mosses, stones, leaves, and mushrooms. Never once obstructing nature. Once you enter under the installation you are fully immersed into the relaxing sounds of the nature. While you are occasionally greeted bsy a calm voice telling the story of the ŠKODA CSR programme.

Describe the success of the promotion with both client and consumer including some quantifiable results

Visitors at ŠKODA AUTO events can enjoy the resonant sounds of nature, but are still reminded of the auto brand’s sincere push to build a green future. It all started as a subtle promotion bt grew up big over social media. Thanks to wisely selected events and surprising execution we attracted known czech opinion leaders and bloggers. They spontaneously shared their relaxing experience and asked followers to visit our installation.

Explain why the method of promotion was most relevant to the product or service

ŠKODA AUTO has a great CSR programme no one knows about. We come up with a simple installation. Visitors immersed into unexpected world and shared their experience.

Since brand new ŠKODA model is called KodiaQ and its promotional line is "Reconnect With Nature" our installation is a perfect fit to current brand direction. Our campaign consisted of three major touchpoints - our installation for ŠKODA AUTO events, offline promo and microsite www.hlaslesa.cz. Users visitng the microsite were able to mix their personalised forest sounds. They were also able to share it with their friends. We targeted on audiance between 20-45 years, living in cities with social and environmental responsibility. Microsite was launched with first application of our installation and is still active, giving informations about upcoming events.