THE FASTEST INTERVIEW EVER
| Title | THE FASTEST INTERVIEW EVER |
| Brand | AUDI |
| Product/Service | AUDI SPORT- R8 |
| Category |
C03. Use of Social Platforms |
|
Entrant
|
VERBA Milan, ITALY
|
|
Idea Creation
|
VERBA Milan, ITALY
|
|
Production
|
KAREN FILMS Milan, ITALY
|
Credits
| Luca Cortesini |
Verba |
Executive Creative Director |
| Michelangelo Cianciosi |
Verba |
Executive Creative Director |
| Daniel Cambò |
Verba |
Art director |
| Stefano Castagnone |
Verba |
Copywriter |
| Giovanni Fantoni Modena |
--- |
Director |
| Alessandro Bolzoni |
--- |
Director of Photography |
The Campaign
With the launch of Audi Sport and the opening of 17 new showrooms, Audi Italia was in search of new personnel. But a brand with such a strong attitude couldn’t hire just anyone. That’s why we devised a job interview that really put the candidates’ character to the test. Out of all the applicants for a job at Audi Sport, three were invited for an interview with Audi Italia director Fabrizio Longo. But rather than sitting in front of a desk, they found themselves being driven at top speed in an Audi R8, having to answer the questions put to them by their interviewer. The video is the most successful ever on the Audi Italia Facebook page, with over 2,500,000 views, 14,500 shares and over 4,000 comments.
Campaign Success
A video in which we demonstrate the attitude of Audi Sport with the help of the people who want to work for this new brand. A job interview that breaks the mould, in which you have to show you really do meet the expectations of a brand like this.
Describe the success of the promotion with both client and consumer including some quantifiable results
The video is the most successful ever on the Audi Italia Facebook page, with over 2,500,000 views, 14,500 shares and over 4,000 comments.
Explain why the method of promotion was most relevant to the product or service
By personally involving people who want to work for Audi Sport, we demonstrated the brand’s attitude.
The video also drove an increase of 128% in applications for job interviews.
For a brand like Audi Sport, showing you have the right attitude is very important. And the attitude of a brand like this isn’t expressed only by its cars, but also by the people who are part of it.