Title	3M NOISE CANCELENDAR
Brand	3M GERMANY
Product/Service	3M PRODUCTS
Category	A01. Fast Moving Consumer Goods
Entrant	KOLLE REBBE Hamburg, GERMANY
Idea Creation	KOLLE REBBE Hamburg, GERMANY
Additional Company	3M DEUTSCHLAND GMBH Neuss, GERMANY
Additional Company 2	MATERIALISE GMBH Gilching, GERMANY
Additional Company 3	ANTONI TUDISCO Hamburg, GERMANY
Additional Company 4	VANESSA GRAF (3D-ARTIST) Düsseldorf, GERMANY
Additional Company 5	3DPRO GMBH Hamburg, GERMANY
Additional Company 6	HARVEST DIGITAL Hamburg, GERMANY
Additional Company 7	FLIX AGENCY Berlin, GERMANY

Name	Company	Position
Sascha Hanke	Kolle Rebbe GmbH	Executive Creative Director
Steffen König	Kolle Rebbe GmbH	Creative Director
Christian Meyer	Kolle Rebbe GmbH	Creative Director
Daniel Priess	Kolle Rebbe GmbH	Account Manager
Felix Demandt	Kolle Rebbe GmbH	Art Director
Felix Goth	Kolle Rebbe GmbH	Copywriter
Nina Offermann	Kolle Rebbe GmbH	Agency Producer
Martin Lühe	Kolle Rebbe GmbH	Production Manager
Katrin Grün	Kolle Rebbe GmbH	Art Buying

The Campaign

3M wanted to demonstrate how constant and booming noises in the workplace can be stressful and how 3M’s biggest clients in industry, energy and logistics could protect their employees from them. We created a noise calendar that uses the power of sound to promote the 3M Peltor X Ear Defenders’ superb, daily hearing protection.

Campaign Success

The 3M Noise Cancelendar is a three-dimensional head wearing the original 3M Peltor X Ear Defenders. The head’s face makes it look as if he’s in pain and is covered in different objects known for their loud noises. Lifting the headphones will trigger a sound system inside; one of 31 different recorded industrial noises paired with a voice that yells today’s date at top volume. Replace the ear defenders and you will get silence immediately.

Describe the success of the promotion with both client and consumer including some quantifiable results

The 3M Noise Cancelendar was an exclusive gift for 3M’s business clients in industry, energy and logistics. The promotion proved how well the 3M Peltor X Ear Defenders protect from noises every day. 3M maintained a daily relationship with important clients and proved 3M’s capacity for innovation. And, the best of all, countless ears were protected.

Explain why the method of promotion was most relevant to the product or service

The 3M Peltor X Ear Defenders are the best way to protect employees from harmful noises at the workplace. That’s what we wanted to show decision makers in industry, energy and logistics. So we created the world’s loudest calendar to remind them to protect their employees by every single day.

The aim was not only to show how dangerous work related noise can be but to show how unpleasant these noises are when employees suffer from it permanently. We created the world’s loudest calendar, the 3M Noise Cancelender, to deliver the message on a daily basis.