Title	CUBE - GALLERY FOR IDEAS
Brand	ATLANTIC GRUPA
Product/Service	CUBE - GALLERY FOR IDEAS
Category	B03. Use of Exhibitions / Installations
Entrant	ATLANTIC GRUPA Zagreb, CROATIA
Idea Creation	WHOLE IN ONE COMMUNICATIONS Belgrade, SERBIA

Name	Company	Position
Anita Todorović	Whole in One comunications	Managing and creative director

The Campaign

We developed unique mobile GALLERY FOR NEW IDEAS – a unique way to activate and encourage the senses, launch innovate ideas and awake emotions among consumers. Under the vision “CreativeToCreative”, through a series of different manifestations related to creative thinking, business development, arts and culture in different cities in Adriatic region Creative cube become open stage for unstoppable creative energy for consumers who have innovative ideas in our region.

Campaign Success

Creative to creative/Creative break was a platform which invited creative people to put their idea problem on the walls of our Mobile Ideas Gallery, where everyone could participate in creative dialogue. Next time Mobile Ideas Gallery surprised the most creative people from the advertising industry with unusual innovative snacks made from our company products and brought emotions. Then Mobile Ideas Gallery pop-up among millennials and became stage for digital experts, offering them opportunity to share their big digital idea with the community and get opportunity to realize it. Our Mobile Ideas Gallery also became the smallest cinema for the biggest regional movie projection. In Ljubljana our installation transformed into unique music box in the city center and all citizens were able to chose their favorite melody and share it with their city. That was our way to promote classical music, art and share emotions that creativity awoke.

Describe the success of the promotion with both client and consumer including some quantifiable results

Under the vision “CreativeToCreative”, through a series of different manifestations related to creative thinking, business development, arts and culture in 6 different cities in Adriatic region CUBE become open stage for unstoppable creative energy for consumers who have innovative ideas in our region.

Explain why the method of promotion was most relevant to the product or service

Guided with passion and creativity our company created unique mobile installation – CUBE as a first mobile GALLERY FOR NEW IDEAS – a unique way to activate and encourage the senses, launch innovate ideas and awake emotions among consumers. Under the vision “CreativeToCreative”, through a series of different manifestations related to creative thinking, business development, arts and culture in different cities in Adriatic region (Ljubljana, Portorož, Sarajevo, Belgrade, Novi Sad, Kranj...) CUBE become open stage for unstoppable creative energy for consumers who have innovative ideas in our region.

Creative Cube as installation is created to PROVOKE and INSPIRE, open for everyone who has creative and new business ideas for better life in our region. Depending from type of manifestation, we adjust our concept to engage and activate all people willing to share their ideas and creative energy - from daring millennials,digital experts and creative directors to passers - who are all driven by one common - unstoppable creative energy for innovative ideas in our region. The purpose of the Ideas Gallery is to bring creativity in everyday life in the whole region.