Title	Q8EASY CLUB 30+30 ‘ UN PIENO DI SHOPPING ON LINE’
Brand	KUWAIT PETROLEUM ITALIA.
Product/Service	Q8EASY CLUB
Category	A03. Cars & Automotive Products & Services
Entrant	RELOY Roma, ITALY
Idea Creation	RELOY Roma, ITALY

Name	Company	Position
Marianna Petrosillo	reloy srl	partnership and reward manager
Mafalda Lepore	reloy srl	business development manager
Daniele De Sano	reloy srl	business operation manager
Jacqueline Barbera	reloy srl	Digital marketing consultant

The Campaign

The creative idea is labeled as "30 + 30" and it implies for each 30 euro refuel, Q8 rewards members with 30 euro e-shopping coupons of some top Italian brands.

Campaign Success

The customer's experience is based on a digital platform that provides a seamless experience from the Q8 app or website to the partners' shop on line website. The funnel is fully automated and doesn't require any promo code digitation. The timeline was from the beginning of December 2015 through March 2016, taking advantage of the Christmas and Valentine's shopping opportunities.

Describe the success of the promotion with both client and consumer including some quantifiable results

Increase of 30% of new enrollments at the Club 15.000 access to the shop online partners More than 3.000 shopping carts Over 40% discount benefit allowed to members

Explain why the method of promotion was most relevant to the product or service

This work is relevant as it involves members of a community in a new rewarding customer experience "on line only" in an industry tipically off line.

The project metrics and the range of rewarding have been selected according to the target audience demographic profile and consumers' habits. This selection ensure a perfect consistency between members and e-shopping partner selection.