Title	PARK 1
Brand	OBI & CO DEUTSCHLAND KG
Product/Service	N.A.
Category	B05. Use of Ambient Media: Large Scale
Entrant	JUNG von MATT Hamburg, GERMANY
Idea Creation	JUNG von MATT Hamburg, GERMANY

Name	Company	Position
Dörte Spengler-Ahrens	Jung von Matt AG	Executive Creative Director
Florentin Hock	Jung von Matt AG	Creative Director
Eva Stetefeld	Jung von Matt AG	Creative Director
Nadine Nolepa	Jung von Matt AG	Art Director
Michael Wilde	Jung von Matt AG	Art Director
Christina Duskanich	Jung von Matt AG	Junior Art Director
Markus Ölschläger	Jung von Matt AG	Copywriter
Sofia Christidou	Jung von Matt AG	Copywriter
Michaela Rudorf	Jung von Matt AG	Senior Project Manager
Julia Zirbeck	Jung von Matt AG	Project Manager
Lara Hesselbarth	Jung von Matt AG	Junior Project Manager
Dennis Wendt	Jung von Matt AG	Agency Producer
Christopher Kehrhahn	Jung von Matt AG	Agency Producer
Fabian Bettinger	VIRUS c/o Markenfilm Crossing GmbH	DoP
Lukas Willasch	VIRUS c/o Markenfilm Crossing GmbH	DoP
Maximilian Kempe	Freelance	Director

The Campaign

We used OBI products to renovate areas in cities within the size of billboards and let people who are interested in renovation to touch the results.

Campaign Success

We renovated metro stations, parks, subways and public restrooms where people could interact with the projects.

Describe the success of the promotion with both client and consumer including some quantifiable results

Audiences could experience OBI products in a new way. We made people happy and cities more beautiful. Site traffic and sales increased significantly.

Explain why the method of promotion was most relevant to the product or service

People could interact with the installations and experience first-hand the possibilities with OBI.

We targeted people between the ages 20 and 55 who are interested in renovations, and gave them a first-hand experience of what's possible with OBI.

English Translation of Main Headlines

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