| Title | TRUE FRUITS "BEEBNB" |
| Brand | TRUE FRUITS |
| Product/Service | TRUE FRUITS - SMOOTHIE SIXPACK |
| Category |
B06. Use of Customer in-Store Experience |
|
Entrant
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BBDO GROUP GERMANY Berlin, GERMANY
|
|
Idea Creation
|
BBDO GROUP GERMANY Berlin, GERMANY
|
|
Production
|
HONEST PRODUCTIONS GMBH Berlin, GERMANY
|
Credits
| Wolfgang Schneider |
BBDO Group Germany GmbH |
Chief Creative Officer |
| Ton Hollander |
BBDO Berlin GmbH |
Creative Managing Director |
| Daniel Schweinzer |
BBDO Berlin GmbH |
Executive Creative Director / Art Director |
| Lukas Liske |
BBDO Berlin GmbH |
Executive Creative Director / Copywriter |
| Nicolas Molès, Henri Harms |
BBDO Berlin GmbH |
Art Director |
| Christian Kühl |
BBDO Berlin GmbH |
Account Manager |
| Steffen Gentis |
BBDO Group Germany GmbH |
Chief Production Officer |
| - |
CraftWork - a brand of ad agencyservices GmbH |
Post Production Company |
| David Müllenborn |
CraftWork |
Producer |
| Christian H. Hasselbusch |
- |
Photographer |
| Joerg Fudickar |
HONEST Productions GmbH |
Producer |
| - |
Studio Funk GmbH & Co. KG, Berlin |
Audio Production House |
| Marius Wiechmann |
Studio Funk GmbH & Co. KG, Berlin |
Sound Engineer |
| Daniel Schweinzer |
BBDO Berlin GmbH |
Director |
| Peter Bender |
- |
Director of Photography |
| Till Markull |
CraftWork |
Editor / Animation |
| - |
MAD EYE Film Works |
Setting |
| - |
Dee Bee Phunky |
Casting |
The Campaign
We came up with an upcycling design idea that turns a sixpack into a bee hotel: beebnb. It works by combining the wooden box with biological straws – creating a scientifically proven refuge for bees in four simple steps. So every true fruits client can help to cultivate the next generation of bees. And thereby, tasty true fruits smoothies.
Campaign Success
beebnb is a wooden sixpack that turns into a bee hotel in four simple steps. 1. Enjoy your true fruits smoothies. 2. Cut the straws in three equal pieces. 3. Arrange them in the empty six-pack. 4. Install beebnb in a sunny spot. All materials used are natural and sustainable. Instead of being thrown away, they give bees a home. beebnb is used for in-store promotions in organic food shops.
Describe the success of the promotion with both client and consumer including some quantifiable results
beebnb underlines the positioning of true fruits as a sustainable brand and enables the consumer to help preserve the bees. The promotional packaging was sold out within two weeks.
Explain why the method of promotion was most relevant to the product or service
beebnb is not only used to drive sales through in-store promotions but also to activate people to take part in the preservation of bees.
To preserve the bees, new shelters are needed all over the country. The best way to make this happen is to get the thousands of true fruits customers on board and enable them to help by simple means.