| Title | THE STAND UP PACKAGING |
| Brand | PASSAGE DU DÉSIR |
| Product/Service | CHRONOERECT – SEXUAL STIMULATING TREATMENTS |
| Category |
B04. Use of Ambient Media: Small Scale |
|
Entrant
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SERVICEPLAN Munich, GERMANY
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Idea Creation
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SERVICEPLAN Munich, GERMANY
|
|
Production
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LITTLE STAR.FILMS Munich, GERMANY
|
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Additional Company
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SERVICEPLAN FRANCE Paris, FRANCE
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Additional Company 2
|
SERVICEPLAN HEALTH & LIFE Munich, GERMANY
|
Credits
| Alexander Schill |
Serviceplan |
Chief Creative Officer |
| Christoph Everke |
Serviceplan |
Executive Creative Director |
| Alexander Nagel |
Serviceplan |
Executive Creative Director |
| Hervé Poupon |
Serviceplan France |
Executive Creative Director |
| Tom Meifert |
Serviceplan |
Creative Director |
| Oliver Weber |
Serviceplan |
Copywriter |
| Marko Savic |
Serviceplan |
Art Director |
| Anne Clemencon |
Serviceplan France |
Art Director |
| Frederike Enk |
Serviceplan |
Customer Consulting Account Supervisor |
| Marcel Duy |
Serviceplan France |
Customer Consulting Account Supervisor |
| Emilie Martin |
Serviceplan France |
Development Director |
| Perrine Collin |
Serviceplan France |
Comunication Director |
| Jonas Menze |
Serviceplan |
Art Assistant |
| Tristan Baumgartl |
Serviceplan |
Art Assistant |
| Sophie Morawetz |
LITTLE STAR.FILMS |
Director |
| Jana Lämmerer |
Freelancer |
Cinematographer |
The Campaign
We created a promo packaging, inspired by the effect of the pills it contains: it always stands back up.
Campaign Success
Due to the round bottom, which is significantly heavier than the top, the packaging is capable of always standing back up by itself.
It comes in a range of 9 different colours and can hold up to 6 pills at a time.
Describe the success of the promotion with both client and consumer including some quantifiable results
The “StandUp Packaging” was mentioned on several design blogs all over Europe and in the end, we eventually proved that “passage du desir” literally never lets men down.
Explain why the method of promotion was most relevant to the product or service
“The Stand Up Packaging” is relevant for this category, because it is a promo packaging that was given for free with every purchase of the sexual stimulating treatment “chronoerect”.
The “StandUp Packaging” was available at both the online shop “passage du desir” and “the love store” in downtown Paris. Furthermore, the “StandUp Packaging” was also distributed by selected doctors, who gave it to every patient they provided with a sample of chronoerect.