Title	EMOTION CAPTURE BOX
Brand	ORANGE
Product/Service	TELECOMMUNICATIONS
Category	A07. Corporate Image & Sponsorship
Entrant	PUBLICIS CONSEIL Paris, FRANCE
Idea Creation	PUBLICIS CONSEIL Paris, FRANCE

Name	Company	Position
Fabrice Delacourt / Olivier Desmettre	Publicis Conseil	Executive Creative Directors
Fabrice Delacourt / Olivier Desmettre	Publicis Conseil	Creative Directors
Marc Rosier / Loic Andria / Josse Armanet / Meric Settembre	Publicis Conseil	Copywriters
Jean-Marc Tramoni / Julien Didier / Vincent Laugier / Alain Vuarchex	Publicis Conseil	Art Director
Julien Didier / Vincent Laugier / Alain Vuarchex / Meric Settembre	Publicis Conseil	Assisting AD
Lionel Bui	Marcel	Digital Creative Director
Guillaume Cartigny	Publicis Conseil	Creative Technologist
Marie Wallet / Claudia Weiss / Steven Roué / Camille Ternet / Max Harrington / Adrien Roux / Sandrine Martin	Publicis Conseil	Account Managers
Philippe Franc / Aurore Hondarrague / Joanna Weber / Alexandre Kobylko	Marcel	Account Managers
Damien Sabatier	Publicis Conseil	Strategic Planning
Nicolas Levy	Marcel	Strategic Planning
Eva Castrillo / Fiona Seror / Manon Lapeyre	Marcel	Project Managers
Louis Da Silva / Audrey Hertz / Maximilien Borne	Marcel	Technical Team
Arnaud Gaidon / Andréa Forté	Marcel	Social Team
Olivia Caré	/	Art-Buyer
Isabelle Saya-Salvador / Amélie Makhoul	/	Legal Department
D-Carte	D-Carte	Manufacturer
Guard Brothers	/	Director
Iconoclast	Iconoclast	Production House
Solal Micenmacher	/	Producer
Guillaume Delmas	Prodigious	TV Production
Pierre-Arthur Goulet	Prodigious	Post-production
Boris Jeanne	Prodigious	Post Production Music / VO
Fanny Cuisinier	Prodigious	Business Affairs
Gaëlle Le Vu / Quentin Delobelle / Annabel Salesa	Orange	Advertiser’s Supervisors

The Campaign

Orange reinvents the gift package with the Emotion Capture Box. The first-ever gift box with an integrated camera, that films the emotions of the person opening it. The captured emotion is sent directly to the mobile of the gift giver.

Campaign Success

The Emotion Capture box has been designed to capture the unique moment of the opening of a present. A period of researches and tests was necessary to launch the ideal prototype before starting the production of 5.000 boxes on an industrial scale. The key concern was to find the right place for the camera, and the right moment to trigger it. Sending the video has been made possible thanks to the Orange mobile network and to the 4G SIM card directly integrated in the electronic system of the box. The campaign was launched on November 19th. TV, press, outdoor, point of sale and direct marketing was all about emotions and the ability to capture them with Orange by winning one of the 5000 Emotion Capture boxes on the web site emotionsdenoel.orange.fr. année avec Orange en gagnant une des 5000 boites Emotion Capture sur le site emotionsdenoel.orange.fr.

Describe the success of the promotion with both client and consumer including some quantifiable results

90 000 requests have been made for the box on emotionsdenoel.orange.fr. In less than 48h hours, all the boxes have been won. More than 30 000 emotions have been received on Emotion Capture Box video platform. + 150% traffic on orange.fr

Explain why the method of promotion was most relevant to the product or service

Sometimes at Christmas, families can’t be together. Despite the distance, Orange wanted to bring them closer by putting the technology at the service of the Christmas magic.

We created the Emotion Capture box to demonstrate in an indisputable way way that the Orange gifts can cause great emotions catching spontaneous reaction of people getting an Orange gift. With this central element, we’ve seted up an integrated campaign that used all media, on and offline with TV, digital, outdoor, instore, print and social media. The Orange target, hyper connected and always looking for digital innovation, did appreciate this initiative which enabled them to spend a lovely Christmas full of emotions, and also be closer to their families thanks to the Orange technology.