Title	SMARTBOWL
Brand	FRESSNAPF TIERNAHRUNGS
Product/Service	FRESSNAPF
Category	C06. Use of New Technology
Entrant	OGILVY GERMANY Frankfurt, GERMANY
Idea Creation	OGILVY GERMANY Frankfurt, GERMANY
Media Placement	OGILVY GERMANY Frankfurt, GERMANY
PR	OGILVY GERMANY Frankfurt, GERMANY
Production	OGILVY GERMANY Frankfurt, GERMANY

Name	Company	Position
Dr. Stephan Vogel	Ogilvy & Mather Germany GmbH	Chief Creative Officer
Thomas Schwarz	Ogilvy & Mather Germany GmbH	Creative Managing Director
Serdar Kantekin	Ogilvy & Mather Germany GmbH	Creative Director
Kenny Blumenschein	Ogilvy & Mather Germany GmbH	Executive Creative Director
Bettina Biermann	Ogilvy & Mather Germany GmbH	Creative Director
Uwe Jacob	Ogilvy & Mather Germany GmbH	Executive Creative Director
Jan Schulz	Ogilvy & Mather Germany GmbH	Creative Supervisor Art
Hugo Kotterman	Ogilvy & Mather Germany GmbH	Junior Art Director
Marius Sommerfeld	Ogilvy & Mather Germany GmbH	Copywriter
Marina Belova	Ogilvy & Mather Germany GmbH	Art Director
Fabian Haumann	Ogilvy & Mather Germany GmbH	Art Director
Kevin Meissner	Ogilvy & Mather Germany GmbH	Junior Art Director
Martin Alles	Ogilvy & Mather Germany GmbH	Managing Director
Nils-Eric Wolff	Ogilvy & Mather Germany GmbH	Account Director
Caroline Kannen	Ogilvy & Mather Germany GmbH	Senior Project Manager
Jill Keehner	Ogilvy & Mather Germany GmbH	Global Business Coordinator
Jennifer Meisel	Ogilvy & Mather Germany GmbH	Agency Producer
Markus Hirschl	Ogilvy & Mather Germany GmbH	Conceptioner
Arno Seelhorst	Ogilvy & Mather Germany GmbH	Senior Concept Developer
Vitali Gahl	Ogilvy & Mather Germany GmbH	Motion Designer
Jens Steffen	Ogilvy & Mather Germany GmbH	Technical Director
Stefan Selge	Ogilvy & Mather Germany GmbH	Technical Director
Robert Georgi	Ogilvy & Mather Germany GmbH	Junior Application Engineer
Ralf Zimmermann	Ogilvy & Mather Germany GmbH	Senior Application Engineer
Matthias Schmitz	Ogilvy & Mather Germany GmbH	Project Engineer
Tobias Niedecker	Ogilvy & Mather Germany GmbH	Copywriter
Caspar Schmitz	Dreikant GmbH	Product Designer
Maciej Puzon	Dreikant GmbH	Product Designer
Michael Otto	Solute GmbH	Hardware Engineer
Yuri Ladyzhenskyy	Solute GmbH	Hardware Engineer

The Campaign

With the SmartBowl, Fressnapf created the perfect solution for dog owner's who are insecure about their pets nutrition, activity and health. It optimizes their relation by analyzing the dog's needs, processing the respective data and translating it to make it easily understandable for the owner. With the integration of the brand's eCommerce, it takes the risk of running out of dog food.

Campaign Success

The patented SmartBowl consists of the intelligent feeding bowl with an integrated scale and LED display, the interactive SmartCollar with motion sensor and the SmartBowl app. The integrated scale in the feeding bowl tracks the dog's feeding habit. The SmartCollar with its integrated motion sensor tracks the dog's activity. Both send the data to the SmartBowl app on the owner's smartphone. The app processes the data and translates it into the dog's needs.

Describe the success of the promotion with both client and consumer including some quantifiable results

The patented SmartBowl actively improves the relation between dog owners and their pets by making sure that they always receive the perfect amount of food and activity. With the organic integration of eCommerce, the brand is constantly an important part of its main target group's life.

Explain why the method of promotion was most relevant to the product or service

With the SmartBowl, Fressnapf created a game changer – the world's first Mecosystem that analyzes the dog's nutrition and activity in realtime and processes the data into information that is relevant for the owner. The creative use of innovative technology and the organic integration into this system, improves the lives of pets and their owners. A holistic system that combines digital innovation with handcraft and intelligent design.

With the SmartBowl, Fressnapf created the perfect solution for dog owner's who are insecure about their pets nutrition, activity and health. It optimizes their relation by analyzing the dog's needs, processing the respective data and translating it to make it easily understandable for the owner. With the integration of the brand's eCommerce, it takes the risk of running out of dog food.