Eurobest 2022

2020 Creative Strategy

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Title Brand Product / Service	Entrant Company	Location	Idea Creation Company	Location	Award
A01 Data & Analytics & Insight
PREEMPTIVE STRIKE THE COUNTY ADMINISTRATIVE BOARD / HELP LINE	PRIME WEBER SHANDWICK Stockholm	SWEDEN	PRIME WEBER SHANDWICK Stockholm	SWEDEN
WATER INDEX RECKITT BENCKISER TURKEY / FINISH DISHWASHER DETERGENT	HAVAS TURKEY Istanbul	TURKEY	HAVAS TURKEY Istanbul	TURKEY
STS "I KNEW IT!" STS – BETING COMPANY / STS – BETING COMPANY	STS CENTRALA Katowice	POLAND	PRZESTRZEN Warsaw	POLAND
THE LEGALLY BINDING BEER CONTRACT SPENDRUPS / NORRLANDS GULD	ÅKESTAM HOLST Stockholm	SWEDEN	ÅKESTAM HOLST Stockholm	SWEDEN
B02 Breakthrough on a Budget
#SPREADFACTSNOTFEAR INTERNATIONAL FEDERATION OF RED CROSS AND RED CRESCENT SOCIETIES / COVID-19 FACT AWARENESS	IFRC Geneva	SWITZERLAND	IFRC Geneva BILLION DOLLAR BOY UK London	SWITZERLAND UNITED KINGDOM
VICTIM FASHION PRORAIL / DUTCH RAILWAY INFRASTRUCTURE COMPANY	OGILVY \| SOCIAL LAB AMSTERDAM	THE NETHERLANDS	OGILVY AMSTERDAM	THE NETHERLANDS
THE MOST CO2-FRIENDLY ROUTE NESTE / NESTE FUELS	HASAN & PARTNERS Helsinki	FINLAND	HASAN & PARTNERS Helsinki	FINLAND
THE COLLECTION OF TOMORROW BERGANS / SPINNOVA	POL Oslo	NORWAY	POL Oslo	NORWAY
B05 Corporate Purpose & Social Responsibility
VICTIM FASHION PRORAIL / DUTCH RAILWAY INFRASTRUCTURE COMPANY	OGILVY \| SOCIAL LAB AMSTERDAM	THE NETHERLANDS	OGILVY AMSTERDAM	THE NETHERLANDS
TELENETGO TELENET / TELECOM	WUNDERMAN THOMPSON Antwerp	BELGIUM	WUNDERMAN THOMPSON Antwerp	BELGIUM
ACT FOR FOOD CARREFOUR / CARREFOUR	MARCEL Paris	FRANCE	MARCEL Paris PUBLICIS CONSEIL Paris	FRANCE
THE MOST CO2-FRIENDLY ROUTE NESTE / NESTE FUELS	HASAN & PARTNERS Helsinki	FINLAND	HASAN & PARTNERS Helsinki	FINLAND
HÄN – HOW THE FINNISH GENDER NEUTRAL PRONOUN BECAME A SYMBOL FOR A MORE EQUAL WO FINLAND PROMOTION BOARD / FINLAND	MILTTON Helsinki	FINLAND	MILTTON Helsinki MILTTON CREATIVE Helsinki	FINLAND
THE MOMENT OF TRUTH NESTE / RENEWABLE DIESEL	NESTE OIL Espoo	FINLAND	MILTTON Helsinki	FINLAND	Short List
THE DARK SIDE OF MONEY ABN AMRO / RECRUITMENT	N=5 Amsterdam	THE NETHERLANDS	N=5 Amsterdam	THE NETHERLANDS	Grand Prix
DRIVE RESPONSIBLY JUPILER / BEER	BBDO BELGIUM Brussels	BELGIUM	BBDO BELGIUM Brussels	BELGIUM
C01 Brave Brands
SAVE OUR SHIRT PADDY POWER / PADDY POWER BRAND	OCTAGON UK London	UNITED KINGDOM	OCTAGON UK London VCCP London	UNITED KINGDOM
VICTIM FASHION PRORAIL / DUTCH RAILWAY INFRASTRUCTURE COMPANY	OGILVY \| SOCIAL LAB AMSTERDAM	THE NETHERLANDS	OGILVY AMSTERDAM	THE NETHERLANDS
THE MOMENT OF TRUTH NESTE / RENEWABLE DIESEL	NESTE OIL Espoo	FINLAND	MILTTON Helsinki	FINLAND
UNRATING VIENNA VIENNA TOURIST BOARD / VIENNA'S SIGHTS AND SCENERIES	WIEN NORD SERVICEPLAN Vienna	AUSTRIA	WIEN NORD SERVICEPLAN Vienna	AUSTRIA	Creative Strategy
VALUE OF FRESH LIDL / FRESH FRUIT & VEGETABLES	BBDO BELGIUM Brussels	BELGIUM	BBDO BELGIUM Brussels	BELGIUM
D01 Strategic Transformation
ACT FOR FOOD CARREFOUR / CARREFOUR	MARCEL Paris	FRANCE	MARCEL Paris PUBLICIS CONSEIL Paris	FRANCE	Short List

A01 Data & Analytics & Insight
PREEMPTIVE STRIKE
THE COUNTY ADMINISTRATIVE BOARD / HELP LINE

PRIME WEBER SHANDWICK Stockholm

SWEDEN
WATER INDEX
RECKITT BENCKISER TURKEY / FINISH DISHWASHER DETERGENT

HAVAS TURKEY Istanbul

TURKEY
STS "I KNEW IT!"
STS – BETING COMPANY / STS – BETING COMPANY

STS CENTRALA Katowice

POLAND

PRZESTRZEN Warsaw

POLAND
THE LEGALLY BINDING BEER CONTRACT
SPENDRUPS / NORRLANDS GULD

ÅKESTAM HOLST Stockholm

SWEDEN

D01 Strategic Transformation
ACT FOR FOOD
CARREFOUR / CARREFOUR

MARCEL Paris

FRANCE

PUBLICIS CONSEIL Paris

FRANCE

Short List