THE CLIENT SAID NO

Grand Prix

Case Film

MP3 Original Language

Presentation Image

TitleTHE CLIENT SAID NO
BrandDAHOUSE AUDIO
Product/ServiceTHE CLIENT SAID NO
Category A06. Consumer Services / Business to Business
Entrant INNOCEAN WORLDWIDE EUROPE Berlin, GERMANY
Idea Creation INNOCEAN WORLDWIDE EUROPE Berlin, GERMANY
Media Placement DAHOUSE AUDIO São Paulo, BRAZIL
PR INNOCEAN WORLDWIDE EUROPE Berlin, GERMANY
PR 2 DAHOUSE AUDIO São Paulo, BRAZIL
Production DAHOUSE AUDIO São Paulo, BRAZIL
Production 2 LE TOUR DU MONDE São Paulo, BRAZIL
Credits
Name Company Position
Gabriel Mattar Innocean Worldwide Europe European CCO
Ricardo Wolff Innocean Worldwide Europe ECD
Bianca Heusch Innocean Worldwide Europe Art Director
Andy King Innocean Worldwide Europe Copywriter
Jack Christensen Innocean Worldwide Europe Associate Creative Director
Felipe Cury Innocean Worldwide Europe Senior AD
Kevin Hipke Innocean Worldwide Europe Jr. Art Director
Minkyung Park Innocean Worldwide Europe Account Manager
Lucas Mayer DaHouse Audio Music Director
Cassiano Derenji DaHouse Audio Account Manager
Wonder Bettin DaHouse Audio Music Producer
Gustavo Bertoni DaHouse Audio Vocals
Niper Boaventura DaHouse Audio Mix Engineer
Felipe Claudino Le Tour Du Monde Images
Rodrigo Deltoro DaHouse Audio Mix Engineer
Silvinho Erné DaHouse Audio Music Producer
Iris Fuzaro Le Tour Du Monde Film Director
Bruno Jorge Le Tour Du Monde Editor
Carlos Suárez Freelancer Editor & Motion Designer
Victor LeGuy DaHouse Audio Drums
Zeno Mainardi DaHouse Audio Mix Engineer
Brenda Mayer DaHouse Audio Vocals
Kabé Pinheiro DaHouse Audio Drums
Artur Roman DaHouse Audio Vocals
Markus Thomas DaHouse Audio Composer

View Script

Write a short summary of what happens in the radio or audio work.

We transformed a music production house (DaHouse) into a real band ("The Client Said No") making their music more appealing to clients and other brandss. To help fuel their success we gave the band an image, made them a website, built PR around them, designed album covers and flyers, organised gigs, sent them on a world tour, helped grow a fan base and successfully established them on social media as well as renowned music streaming platforms. The live shows brought original music played by a band with an authentic sound, to people in countries all over the world. And through the streaming platforms their music spread even further receiving more than 650,000 plays to date.

Translation. Provide a full English translation of any audio.

no translation needed.

Cultural / Context information for the jury

We turned DaHouse into a real band: "The Client Said No". A band whose entire setlist is made up of rejected songs. We targeted the people that would buy their music: people in the creative industry. We gave the band an image, a website, PR, album covers, organised gigs, grew a fan base and established them on social media and music streaming platforms. They became the only band where the more they played, the less tracks they had - once new clients became interested in their once rejected songs. They grew in popularity over 18 months, becoming a moving advertisement for DaHouse. We targeted the industry in their native Brazilian ad community, and as demand grew the band played beyong borders, such as: Buenos Aires, Cannes, Milan, Venice, Vienna, Munich and Berlin and Industry shows such as Cannes Lions, El Ojo, CCSP, Pixel Show.