| Title | FACETOUCHERS |
| Brand | SNAP INC |
| Product/Service | SNAP CAMERA |
| Category |
A05. Media / Entertainment |
|
Entrant
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HAPPINESS BRUSSELS / AN FCB ALLIANCE, BELGIUM
|
|
Idea Creation
|
HAPPINESS BRUSSELS / AN FCB ALLIANCE, BELGIUM
|
|
Production
|
BLISS INTERACTIVE Ho Chi Minh City, VIETNAM
|
Credits
| James Glover |
Snap Inc. |
Head of Agency Development EMEA |
| Karen Corrigan |
Happiness / an FCB alliance |
Executive Creative Management |
| Fred Levron |
FCB Global |
Worldwide Creative Partner |
| Geoffrey Hantson |
Happiness / An FCB alliance |
Chief Creative Officer |
| Katrien Bottez |
Happiness / An FCB alliance |
Creative Director |
| Pascal Kemajou |
Happiness / An FCB alliance |
Group Account Director |
| Gitta De Vos |
Happiness / An FCB alliance |
Account Manager |
| Roxane Schneider |
Happiness / An FCB alliance |
Concept Provider |
| Pieter Claeys |
Happiness / An FCB alliance |
Concept Provider |
| Bart Vande Maele |
Happiness / An FCB alliance |
Head of Production |
| Remke Faber |
Happiness / An FCB alliance |
Head of Motion |
| Thomas Colliers |
BLISS Interactive |
Head of Technology |
Background
We’ve all heard it, again and again: stay at home. Wash your hands. Keep your distance. Wear a mask. But In the fight to keep the spread of the Covid-19 virus under control, there’s another, less familiar, health warning that was not communicated as loudly: do not touch your face! Because every time you touch your face, you risk infection. Yet, we all do it. Compulsively. On average every 2.6 minutes. And it’s surprisingly hard to change our behavior and go without compulsively scratching, rubbing or wiping our cheek, nose, eyes and mouth. Which Is why Snap Inc teamed up with world’s largest humanitarian network, The international federation Red Cross and Red Crescent Societies (IFRC).
Describe the strategy
Throughout their 100 years of history, IFRC knows that changing behavior related to health is one of the most difficult things to. Yet, one of the best ways to help break the habit of touching your face, is to be faced with it every time you do so. Which is why Snap & IFRC launched: Facetouchers. A fun and educational Snap Camera lens that shows you how much your really touch your face. Using sassy phrases such as ‘damn I did it again’ and ‘please stop me’ & ‘Oops again’ that will pop up on your face, exactly where you touched it. Turning a snap lens into a fun and behavioral changing tool.
Describe the execution
This is how the Facetouchers Snap Camera lens works: the code keeps track of where exactly and how many times you touch your face. And every time you do so, a sassy message appears exactly on the place where you touched it. Visualising how difficult it is to not touch your face!
The Snap Camera lens was announced via a social movie. Spread in over 20 European countries, in 7 different languages. Try the Facetouchers Lens for yourself in Snap Camera! Search Facetouchers. And you’ll see that you too most probably are a compulsive facetoucher.
List the results
At its highest, Facetouchers was used by over 3000 people per day, adding up to over 1.132.243 hours over video calling with the Facetouchers Snap lens. To quote the communication officer of IFRC “Facetouchers is one of the most succesfull behavioral change mechanisms that we’ve ever done.”.