| Title | #ENDTHEORGASMGAP |
| Brand | PORNHUB |
| Product/Service | THE ORGASM GAP |
| Category |
H01. Integrated Campaign Led by Digital |
|
Entrant
|
BAR OGILVY Lisbon, PORTUGAL
|
|
Idea Creation
|
BAR OGILVY Lisbon, PORTUGAL
|
|
Production
|
JUNGLE CORNER PRODUCTION COMPANY Linda-a-Velha, PORTUGAL
|
Credits
| Diogo Anahory |
Bar Ogilvy Portugal |
Executive Creative Director |
| Jose Bomtempo |
Bar Ogilvy Portugal |
Executive Creative Director |
| Joao Amaral |
Bar Ogilvy Portugal |
Creative Director |
| Nuno Rica |
Bar Ogilvy Portugal |
Creative Director |
| Tomas Toste |
Bar Ogilvy Portugal |
Art Director |
| Francisco Machado |
Bar Ogilvy Portugal |
Copywriter |
| Sara Fonseca |
Bar Ogilvy Portugal |
Digital Production Director |
| Joao Domingues |
Bar Ogilvy Portugal |
Digital Web Designer |
| Matilde Parreira |
Bar Ogilvy Portugal |
Account Director |
| Catia Deodato |
Bar Ogilvy Portugal |
Account Executive |
| Nuno Calado |
Bar Ogilvy Portugal |
Producer |
Background
Many straight men end sex as soon as they reach climax, indifferent to the pleasure of their partner. This keeps 40% of women from reaching orgasm, creating the orgasm gap.
Describe the strategy
The only way to make straight men understand the frustration of having an orgasm interrupted is to give them a little taste of their own medicine.
At the same time, we also needed to motivate them to care more about the female pleasure.
Describe the execution
We interrupted the most popular videos amongst straight men on our site when they reached 40% of the way.
Besides that, we celebrated Female Orgasm Day by launching a landing page where ladies could reward men who made them come to high heaven with an Official Orgasm Giver Certificate.
List the results
News in 21 countries, 6+ millions of impressions with 0€ invested in media and thousand of certificates sent.