Title	DARK: INTERACTIVE NETFLIX GUIDE
Brand	NETFLIX
Product/Service	INTERACTIVE NETFLIX GUIDE
Category	A01. UI
Entrant	MEDIAMONKS Hilversum, THE NETHERLANDS
Idea Creation	HENRIK & SOFIA Västerås, SWEDEN
Idea Creation 2	GRANNY Berlin, GERMANY
Production	MEDIAMONKS Hilversum, THE NETHERLANDS

Name	Company	Position
Henrik Leichsenring	Henrik & Sofia	Creative Director
Sofia Gillström	Henrik & Sofia	Creative Director
Philipp Dietrich	Philipp Dietrich	Copywriter
Michael Brake	Michael Brake	Copywriter
Vera Rothkirch	Granny	Social Media Creative
Celeste Acosta	MediaMonks	Head of Client
Dennis de Rooij	MediaMonks	Senior Project Manager
Vincent Mei	MediaMonks	Senior Animator
Rene Drieenhuizen	MediaMonks	Lead Frontend Developer
Ricco Arntz	MediaMonks	Frontend Developer
Reinder Nijhoff	MediaMonks	R&D Developer
Johan Holwerda	MediaMonks	Technical 3D Developer
Jurgen van Harskamp	MediaMonks	Music Composer
Sonja Kolley	Netflix	Digital Producer
Axel van Weel	Netflix	Creative Marketing
Markus Gerdemann	Netflix	Director, Creative Marketing

Describe the creative idea

The Netflix series DARK is an exploration of the existential implications of time. The storyline of the series revolves around time travelling and a variety of characters throughout three different worlds. Since the complexity of the show can make it difficult to follow the storyline, we created this interactive guide as the go-to place for the audience to understand the connections between the characters and the events in the series. The site gives viewers the opportunity to explore the who, what and whens of the show. We implemented various design details that enliven the interactive guide and match with the visual style of the series. Using animations, we recreated the ‘dark matter’ of the show and brought the narrative timeline to life.

Describe the execution

To guarantee a great experience for everyone that visits the interactive guide, we included a spoiler filter that ensures users can experience the happenings in DARK at their own pace, in addition to an episode guide that gives quick access to the most important information. Timelines let the users browse through every single episode of the series where time travels and important events are visualized. Since DARK revolves around three different worlds, we included three corresponding logos in the guide to indicate which world the user is in when exploring the website. Linked to the detailed family tree, we created separate character pages where users can find out more about their favorite characters and how they evolve throughout the series. Overall, the implementation was a great success with users from all over the world exploring the interactive guide and uncovering hidden easter eggs that add more excitement to the storyline.