Title	OCEAN WINDS
Brand	OW
Product/Service	WIND ENERGY
Category	C02. Data Storytelling
Entrant	PARTNERS Lisbon, PORTUGAL
Idea Creation	PARTNERS Lisbon, PORTUGAL
Production	JACK THE MAKER Lisbon, PORTUGAL

Name	Company	Position
Tomás Froes	Partners	CEO
Ivo Purvis	Partners	Executive Creative Director
Gil Correia	Partners	Digital Creative Director
Vasco Thomaz	Partners	Creative Director
André Sentieiro	Partners	Creative Director
João Pereira	Partners	Strategy
Tânia Carmo	Partners	Account Manager

Describe the creative idea

The idea was to reach the brand's name in a different and meaningful way. There is this famous song from Bob Dylan that goes "The answer my friend, is blowing in the wind.", we heard it and took it literally. In a search for a branding answer in the wind, we decided to go on an adventure to make this possible. A naming that was not created, but heard. The first brand in the world made by wind sounds.

Describe the execution

We decided that better than us and that any creative, it would be the wind that decides the creative way forward. We then created a new technology in collaboration with sound engineers and scientists to record and interpret the wind's voice, translate it and convert it into syllables. The data was analyzed by a neural network and transformed into written language. Then we went to the company's platform in the middle of the ocean to listen to what the wind had to say. For 24 hours we heard his whispers. The most frequently detected response was the letter string “OW”, later converted into the name “Ocean Winds”, the first brand in the world created using the sound of the ocean wind. This name will appear in everything the brand will do, it will be part of what the brand is, displaying for everyone the sound of the wind.