DIGITAL WORLD OF ROCK MUSIC
Title | DIGITAL WORLD OF ROCK MUSIC |
Brand | AQUARIUM ROCK BAND |
Product/Service | AQUARIUM ROCK MUSIC |
Category |
D01. New Realities & Voice Activation |
Entrant
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ART.LEBEDEV STUDIO Moscow, RUSSIA
|
Idea Creation
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ART.LEBEDEV STUDIO Moscow, RUSSIA
|
PR
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ART.LEBEDEV STUDIO Moscow, RUSSIA
|
Production
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ART.LEBEDEV STUDIO Moscow, RUSSIA
|
Post Production
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ART.LEBEDEV STUDIO Moscow, RUSSIA
|
Credits
Artemy Lebedev |
Art. Lebedev Studio |
Artistic director |
Pavel Gerasimchuk |
Art. Lebedev Studio |
Art Director |
Alena Sofina |
Art. Lebedev Studio |
Designer |
Albina Gainullina |
Art. Lebedev Studio |
Designer |
Aleksandr Nosikov |
Art. Lebedev Studio |
Art researcher |
Misha Grin |
Art. Lebedev Studio |
3D designer |
Senya Pugach |
Art. Lebedev Studio |
Programmer |
Oleg Postoev |
Art. Lebedev Studio |
Technologist |
Oleg Dobrygin |
Art. Lebedev Studio |
Audio designer |
Dmitry Muratov |
Art. Lebedev Studio |
QA engineer |
Konstantin Lazutin |
Art. Lebedev Studio |
Translator |
Anna Krylova |
Art. Lebedev Studio |
Content manager |
Boris Grebenshikov |
Aquarium Rock Band |
Founder |
Describe the creative idea
The rock band Aquarium is one of the founders of the Russian rock scene. Aquarium’s new website combines music, effects, and technology.
The main page is a world where the visitor becomes a traveler. Everything here is permeated with symbols, even though only the greatest aficionados can see all of them without clues. Pictures hint at the most popular images and events in the history of the group. The first few scenes were created manually but the rest are generated automatically, ensuring endless variations. To see the new version users need to scroll the website to the end.
Music sounds continuously on the website, varying with the location of the user. The non-banal soundtrack contains both hits and rare recordings. In between the songs are philosophical phrases from spiritual books recorded by the founder of the rock band Boris Grebenshikov especially for the project.
Describe the execution
The appearance of the website is adjusted on the fly thanks to Krono, a graphics engine developed especially for this project. The first few scenes were created manually but the rest are generated automatically, ensuring endless variations. To see the new version users need to scroll the website to the end.
Music sounds continuously on the website, varying with the location of the user. The non-banal soundtrack contains both hits and rare recordings. In between the songs are philosophical phrases from spiritual books recorded by Grebenshikov especially for the project. It allows diving into the atmosphere of pure musical creativity of the oldest Russian rock band.
The main idea is to create a digital world for Aquarium and rock music fans around the globe. The feedback on social media from the fans was awesome.
The website traffic increased 10X times after the launch.