Title | EAR |
Brand | SONARWORKS |
Product/Service | SONARWORKS REFERENCE 4 |
Category |
A02. Digital Illustration |
Entrant
|
NOT PERFECT Vilnius, LITHUANIA
|
Idea Creation
|
NOT PERFECT Vilnius, LITHUANIA
|
Credits
Aurelija Beitaite |
Not Perfect Vilnius |
digital designer |
Viktorija Rumiancevaite |
Not Perfect Vilnius |
Art director |
Rokas Eltermanas |
Not Perfect Vilnius |
Creative Director |
Andrius Kirvela |
Andrius Kirvela |
Illustrator |
Describe the creative idea
Reference 4 software calibrates your studio monitors and headphones, so you can trust that every mix will translate purely. So you can hear how your music really sounds, without being fooled by your speakers or headphones, so your ear is "fed" only with the best quality sound.
Describe the execution
We produced three different animation illustrations metaphorically showing that you are feeding your ear with trash, that you lie to them or that you should "open" your ear for a new sound.
Executions were used in FB posts.