MAJORITY

Digital Craft Eurobest Award

Demo Film

Presentation Image

TitleMAJORITY
BrandMAJORITY
Category A06. Overall Aesthetic Design
Product/ServiceMAJORITY
Entrant BOLD Stockholm, SWEDEN
Idea Creation BOLD Stockholm, SWEDEN
Production BOLD Stockholm, SWEDEN
Credits
Name Company Position
Oskar Lübeck Bold NoA Chief Creative Officer
Helena Tencer Bold NoA Client Director
Oliver Helfrich Bold NoA Creative Director
Lina Öhlund Bold NoA Insight Director
Amanda Wredmark Bold NoA Account Manager
Michael Laning Bold NoA Design Director
Anette Hildebrandt Bold NoA Senior Account Manager
Martin Klint Bold NoA Senior Motion Designer
Jesper Nilsson-Böös Bold NoA Designer

Describe the creative idea

Majority is the first digital banking service for migrants, offering banking, money transfer and calling services to people whose lives are broader than geographic borders. Majority was created to solve a real problem for one of the fastest growing population groups on earth. Many migrants do not have access to financial services due to strict registration restrictions, high priced bank fees or a general distrust of the traditional bank institutions. So we created a bank that looks, feels, talks and moves like no other.

Describe the execution

We have developed a brand identity that is centered around Majority’s core principle of equality and the belief in a world where people are valued for their positive impact on the world, not their country of origin. We’ve translated the name Majority into a graphic device, called the Canvas. The Canvas is a geometric grid, inspired by flag designs, that is brought to life through the use of colours, photography, animation and typography. It’s an endlessly diverse, unifying design system that ties together the entire brand experience. The first digital banking service built by migrants, for migrants. Their mission is to give you the tools, resources and support to thrive in a new country. Majority is a diverse group of proud migrants from over 40 different countries. Working together to create meaningful products that bridge cultural and geographic distances.