DARK: INTERACTIVE NETFLIX GUIDE

Grand Prix
TitleDARK: INTERACTIVE NETFLIX GUIDE
BrandNETFLIX
Category A01. UI
Product/ServiceINTERACTIVE NETFLIX GUIDE
Entrant MEDIAMONKS Hilversum, THE NETHERLANDS
Idea Creation HENRIK & SOFIA Västerås, SWEDEN
Idea Creation 2 GRANNY Berlin, GERMANY
Production MEDIAMONKS Hilversum, THE NETHERLANDS
Credits
Name Company Position
Henrik Leichsenring Henrik & Sofia Creative Director
Sofia Gillström Henrik & Sofia Creative Director
Philipp Dietrich Philipp Dietrich Copywriter
Michael Brake Michael Brake Copywriter
Vera Rothkirch Granny Social Media Creative
Celeste Acosta MediaMonks Head of Client
Dennis de Rooij MediaMonks Senior Project Manager
Vincent Mei MediaMonks Senior Animator
Rene Drieenhuizen MediaMonks Lead Frontend Developer
Ricco Arntz MediaMonks Frontend Developer
Reinder Nijhoff MediaMonks R&D Developer
Johan Holwerda MediaMonks Technical 3D Developer
Jurgen van Harskamp MediaMonks Music Composer
Sonja Kolley Netflix Digital Producer
Axel van Weel Netflix Creative Marketing
Markus Gerdemann Netflix Director, Creative Marketing

Describe the creative idea

The Netflix series DARK is an exploration of the existential implications of time. The storyline of the series revolves around time travelling and a variety of characters throughout three different worlds. Since the complexity of the show can make it difficult to follow the storyline, we created this interactive guide as the go-to place for the audience to understand the connections between the characters and the events in the series. The site gives viewers the opportunity to explore the who, what and whens of the show. We implemented various design details that enliven the interactive guide and match with the visual style of the series. Using animations, we recreated the ‘dark matter’ of the show and brought the narrative timeline to life.

Describe the execution

To guarantee a great experience for everyone that visits the interactive guide, we included a spoiler filter that ensures users can experience the happenings in DARK at their own pace, in addition to an episode guide that gives quick access to the most important information. Timelines let the users browse through every single episode of the series where time travels and important events are visualized. Since DARK revolves around three different worlds, we included three corresponding logos in the guide to indicate which world the user is in when exploring the website. Linked to the detailed family tree, we created separate character pages where users can find out more about their favorite characters and how they evolve throughout the series. Overall, the implementation was a great success with users from all over the world exploring the interactive guide and uncovering hidden easter eggs that add more excitement to the storyline.