Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A02 Healthcare
A HARD PILL TO SWALLOW
APOTEK HJÄRTAT
APOTEK HJÄRTAT
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN
Bronze
A03 Durable Consumer Goods including Automotive
ENJOY BEFORE RETURNING
DIESEL
DIESEL
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY
Grand Prix
VAR DISCOUNT
ELKJØP
ELKJØP
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
Short List
A06 Consumer Services / Business to Business
THE DARK SIDE OF MONEY
ABN AMRO
RECRUITMENT
N=5 Amsterdam THE NETHERLANDS N=5
Amsterdam
THE NETHERLANDS
Short List
A07 Not-for-profit / Charity / Government
THE DEMOTIVATION LETTER
INNOCENCE EN DANGER
CHILDREN PROTECTION
BABEL STRATEGIE ET COMMUNICATION Paris FRANCE BABEL STRATEGIE ET COMMUNICATION
Paris
FRANCE
Short List
B02 Use of Ambient Media: Small Scale
LOTTO CHRISTMAS COLLECTION
THE DANISH NATIONAL LOTTERY
LOTTO
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK ROBERT/BOISEN & LIKE-MINDED
Copenhagen
DENMARK
Short List
B03 Use of Ambient Media: Large Scale
CROCODILE FREE
LACOSTE
LACOSTE
BETC Paris FRANCE BETC
Paris
FRANCE
Short List
C01 Use of Social / Digital Platforms
-60% CULTURE
STATE OF THE ARTS
FLEMISH ART
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
Bronze
THE QUARANTINE BURGERS
BURGER KING® FRANCE
FAST FOOD
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
Silver
FACETOUCHERS
SNAP INC
SNAP CAMERA
HAPPINESS BRUSSELS / AN FCB ALLIANCE BELGIUM HAPPINESS BRUSSELS / AN FCB ALLIANCE
BELGIUM
Bronze
C03 Real-time Response
-60% CULTURE
STATE OF THE ARTS
FLEMISH ART
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
Short List
VAR DISCOUNT
ELKJØP
ELKJØP
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
Silver
F01 Integrated Campaign Led by Direct
SUPERWEAR
AMAZON PRIME VIDEO
AMAZON PRIME VIDEO (THE BOYS)
HEREZIE Paris FRANCE HEREZIE
Paris
FRANCE
Bronze
G05 Cultural Insight
THE LEGALLY BINDING BEER CONTRACT
SPENDRUPS
NORRLANDS GULD
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN
Gold
G06 Breakthrough on a Budget
A SCREEN FOR HELP
AWEL
POINT OF CONTACT FOR CHILDREN AND YOUNG PEOPLE WITH QUESTIONS, PROBLEMS,...
WUNDERMAN THOMPSON Antwerp BELGIUM WUNDERMAN THOMPSON
Antwerp
BELGIUM
Short List
VAR DISCOUNT
ELKJØP
ELKJØP
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
Short List
G07 Corporate Purpose & Social Responsibility
A HARD PILL TO SWALLOW
APOTEK HJÄRTAT
APOTEK HJÄRTAT
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN
Short List
CROCODILE FREE
LACOSTE
LACOSTE
BETC Paris FRANCE BETC
Paris
FRANCE
Gold
EURYTHENES PLASTICUS
WWF GERMANY
THE NEW SPECIES EURYTHENES PLASTICUS
BBDO Düsseldorf GERMANY BBDO
Düsseldorf
GERMANY
Silver