Bronze Eurobest Award

Case Film

Presentation Image

Product/ServiceSNAP CAMERA
Category C01. Use of Social / Digital Platforms
Name Company Position
James Glover Snap Inc. Head of Agency Development EMEA
Karen Corrigan Happiness / an FCB alliance Executive Creative Management
Fred Levron FCB Global Worldwide Creative Partner
Geoffrey Hantson Happiness / An FCB alliance Chief Creative Officer
Katrien Bottez Happiness / An FCB alliance Creative Director
Pascal Kemajou Happiness / An FCB alliance Group Account Director
Gitta De Vos Happiness / An FCB alliance Account Manager
Roxane Schneider Happiness / An FCB alliance Concept Provider
Pieter Claeys Happiness / An FCB alliance Concept Provider
Bart Vande Maele Happiness / An FCB alliance Head of Production
Remke Faber Happiness / An FCB alliance Head of Motion
Thomas Colliers BLISS Interactive Head of Technology

Why is this work relevant for Direct?

People compulsively touch their face, on average every 2.6 minutes. It’s very hard to stop and change that behavior and reduce the risk of infection. What’s more is that we tend to touch our face even more in a more social environment and in unkown and uncertain situations, like the thousands of hours of video calls that we’re all having. An ideal occassion to help people to break the habit of touching their face, in a very direct and fun way.


We’ve all heard it, again and again: stay at home. Wash your hands. Keep your distance. Wear a mask. But In the fight to keep the spread of the Covid-19 virus under control, there’s another, less familiar, health warning that was not communicated as loudly: do not touch your face! Because every time you touch your face, you risk infection. Yet, we all do it. Compulsively. On average every 2.6 minutes. And it’s surprisingly hard to change our behavior and go without compulsively scratching, rubbing or wiping our cheek, nose, eyes and mouth. Which Is why Snap Inc teamed up with world’s largest humanitarian network, The international federation Red Cross and Red Crescent Societies (IFRC).

Describe the creative idea (30% of vote)

Throughout their 100 years of history, IFRC knows that changing behavior related to health is one of the most difficult things to. Yet, one of the best ways to help break the habit of touching your face, is to be faced with it every time you do so. Which is why Snap & IFRC launched: Facetouchers. A fun and educational Snap Camera lens that shows you how much your really touch your face. Using sassy phrases such as ‘damn I did it again’ and ‘please stop me’ & ‘Oops again’ that will pop up on your face, exactly where you touched it. Turning a snap lens into a fun and behavioral changing tool.

Describe the strategy (20% of vote)

With millions of people in lockdown spending many hours of video calling, and many of them anyway playing with Snap Camera Lenses to make their calls slightly more entertaining, Facetouchers manages to combine both fun and behavioral changing qualities when it comes to health and preventing the risk of an infection. Facetouchers is compatible with all video call applications available: Teams, Zoom, BlueJeans, Skype, Google Hangouts and many many more. To spread the awareness of the Facetouchers Snap Camera Lens, a social movie was developed in 7 different languages that was pushed in over 20 different countries.

Describe the execution (20% of vote)

This is how the Facetouchers Snap Camera lens works: the code keeps track of where exactly and how many times you touch your face. And every time you do so, a sassy message appears exactly on the place where you touched it. Visualising how difficult it is to not touch your face! The Snap Camera lens was announced via a social movie. Spread in over 20 European countries, in 7 different languages. Try the Facetouchers Lens for yourself in Snap Camera! Search Facetouchers. And you’ll see that you too most probably are a compulsive facetoucher.

List the results (30% of vote)

At its highest, Facetouchers was used by over 3000 people per day, adding up to over 1.132.243 hours over video calling with the Facetouchers Snap lens. To quote the communication officer of IFRC “Facetouchers is one of the most succesfull behavioral change mechanisms that we’ve ever done.”.