BARILLA - THE ROOFTOP MATCH

Bronze Eurobest Award
TitleBARILLA - THE ROOFTOP MATCH
BrandBARILLA
Category C01. Viral Film
Product/ServicePASTA BARILLA
Entrant WE ARE SOCIAL Milan, ITALY
Idea Creation WE ARE SOCIAL Milan, ITALY
Production BRW FILMLAND Milan, ITALY
Post Production BRW FILMLAND Milan, ITALY
Credits
Name Company Position
Alessandro Sciarpelletti We Are Social Executive Creative Director
Daniele Piazza We are social Executive Creative Production Director
Andrea Fumagalli We Are Social Associate Creative Director
Stefano Cucinotta We Are Social Associate Creative Director
Daria Paraboni We Are Social Senior Art Director
Laura Venuti We Are Social Senior Creative
Alice Martinucci We Are Social Art Director
Giuseppe Schiavone We Are Social Senior Editor
Sandro Amabili We Are Social Group Account Director
Luca Di Palma We Are Social Account Director
Ginevra Locatelli We Are Social Account Manager
Francesco Pierucci We Are Social Writer
Alessia Savino We Are Social Account Executive
Luca Orlando BRW Filmland Executive Producer
Beppe Tufarulo BRW Filmland Director

Write a short summary of what happens in the film

Two very young Italian girls, protagonists of a video that went viral during the lockdown that showed them playing tennis on the roofs of their houses in Liguria, Italy, are invited by Barilla for an interview. Halfway through the interview, however, their idol appears behind them: Roger Federer. Their reaction is very emotional, and what they still don't know is that they are about to play the game of their life, right on those rooftops, right with Feder.

Cultural / Context information for the jury

In April 2020, the viral video of two young Italian girls playing tennis from their rooftops during Covid-19 lockdown became a universal symbol of passion and resilience. Carola and Vittoria are also major fans of Barilla’s brand ambassador Roger Federer.