Title | MAN VS. MANDATORY |
Brand | PÅGEN |
Product/Service | PÅGEN BREADS |
Category |
B01. Fast Moving Consumer Goods |
Entrant
|
MAKE IT SIMPLE Helsinki, FINLAND
|
Idea Creation
|
MAKE IT SIMPLE Helsinki, FINLAND
|
Production
|
GRILLIFILMS Helsinki, FINLAND
|
Credits
Jarkko Tuuri |
Make it Simple |
Creative Director |
Jukka Mannio |
Make it Simple |
Creative Director |
Vesa Tujunen |
Make it Simple |
Strategy Director |
Pia Eiro |
Make it Simple |
Account Director |
Petteri Lehtinen |
Grillifilms |
Executive Producer |
Olli Rönkä |
Grillifilms |
Director |
Matti Eerikäinen |
Grillifilms |
DOP |
Ronja Pero |
Grillifilms |
Production Manager |
Mia Ekman |
Grillifilms |
Project Co-ordinator |
Inka Matilainen |
Grillifilms |
Art Department |
Heini Kortelainen |
MUAH |
Stylist |
Anders Helle |
Hellefilms |
Editor / VFX / Online |
Sarrah Wilkman |
Grade One |
Colorist |
Timo Anttila |
Humina |
Sound Studio |
Write a short summary of what happens in the film
It is usual that in commercials there is a logo of the brand on the corner of the screen. We decided to make a parody of that awful habit. By doing so we tried to achieve exactly what the habit is supposed to do: to stick the brand name in viewers’ minds. That was important because Pågen is a new and un-known bread brand in Finnish markets, and we needed to raise awareness of the brand.