Title | THE DARK SIDE OF MONEY |
Brand | ABN AMRO |
Product/Service | RECRUITMENT |
Category |
F07. Corporate Purpose & Social Responsibility |
Entrant
|
N=5 Amsterdam, THE NETHERLANDS
|
Idea Creation
|
N=5 Amsterdam, THE NETHERLANDS
|
Media Placement
|
STORM DIGITAL, PART OF ACCENTURE INTERACTIVE Amsterdam, THE NETHERLANDS
|
Media Placement 2
|
MEDIACOM Amsterdam, THE NETHERLANDS
|
PR
|
NEWSLAB Amsterdam, THE NETHERLANDS
|
Production
|
TEBBER NEKKEL Amsterdam, THE NETHERLANDS
|
Additional Company
|
ABN AMRO BANK Amsterdam, THE NETHERLANDS
|
Credits
Leon Ragetlie |
N=5 |
Copywriter |
Gabriela Nouws |
N=5 |
Art Director |
Daniel te Lindert |
N=5 |
Creative Director |
Thijs Bontje |
N=5 |
Creative Director |
Blue ter Burg |
Tebber Nekkel |
Screenwriter & Director |
Quintin Baker |
Tebber Nekkel |
Screenwriter & Producer |
Esther Overmars |
N=5 |
Strategy Director |
Silvia van Hooft |
N=5 |
Strategist |
Judith Lavalette |
N=5 |
Head of Account |
Merel Hoogendorp |
N=5 |
Client Service Director |
Maaike Langereis |
N=5 |
Account Manager |
Anna Bosscher |
N=5 |
Agency Producer |
Marcel Hellemons |
N=5 |
Digital Director |
Hans Dekker |
N=5 |
Digital Producer |
Noortje Hulshof |
N=5 |
Designer |
Sander Kruit |
N=5 |
Motion designer |
Robine Schmetz |
N=5 |
Motion designer |
Ralph Bannink |
N=5 |
Graphic Designer |
Ron Gessel |
N=5 |
Photographer |
Write a short summary of what happens in the film
‘The Dark Side of Money’ tells the story of restaurateur Remco, who becomes embroiled in Ivar’s money laundering empire, which is disguised behind a fish monger’s.
The film opens with a one-taker which follows Ivar from the till of a seemingly normal fish shop, along various security guards, until we reach the office behind his shop, where stacks of cash are being counted by shady characters.
Remko’s restaurant is only just surviving. He is forced to come to an arrangement to pay his supplier. But what Remko doesn’t realise is that from that moment, he has lost control of his bookkeeping.
When the anti-fraud agency comes knocking, after a tip-off from his bank, and they turn his restaurant upside down, things go wrong.
Ivar feels cornered and is furious. With disastrous consequences.
Please tell us how the brand purpose inspired the work
As a bank we have a major impact on the economy and society; by making the right choices, we want to accelerate the transition to a better society.
Our pay-off catches that mentality very clearly:
‘A world to gain.’
A promise which is about opportunities for progress. And if anywhere needs progress it’s in Detecting Financial Crime.
No other bank has run a major campaign about Detecting Financial Crime. That is why we had the chance and the responsibility to not only recruit 1,200 job applicants, but also to really bring to life the social importance of this issue. We therefore show that helping to uncover dirty money is a way to build a better future together. Because a positive future is only possible with the honest use of our financial system.