The film is called: more for less. It starts with fashion influencers giving the viewer tips lik: buy basic clothes in neutral colours because they are easier to combine with other clothes. The film continues to give style tips about how to get more style for less, but gradually the advice change. Less fashion influencers and now focusing more on how to hide that you can't afford the same things as others and how to keep up appearances. Bus fare is expensive, walking is free, just don't let anyone see you walking everywhere. Don't get involved with sports, you can't afford to really commit anyway. Never bring friends home. Keep everyone at a distance, even close friends. The film ends with the fact that 1 out of 10 Norwegian kids grow up in poverty and that they do whatever they can to hide their situation.
Cultural / Context information for the jury
Norway has one of the highest standards of living in the world and is ranked among the best countries to live in overall. Growing up poor in the worlds richest country is hard. Poverty is not something people talk about, and it's often stigmatised as being their own fault. Children don't choose their family and they can't change their circumstances. So they hide it, and very few people know that 1 out of 10 grow up in poverty. Telling this story about what kids in poor families do to hide their situation, along with the fact that this is more common than people think, helps the kids in question by letting them know they are not alone. We also remind other kids what they take for granted, and build empathy for others situation.