Title | LIFE-DEFINING MOMENTS |
Brand | GETINGE |
Product/Service | HEALTHCARE |
Category |
B02. Healthcare |
Entrant
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
Idea Creation
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
Production
|
B-REEL Stockholm, SWEDEN
|
Credits
Jeanette Hedén Carlsson |
Getinge |
Client |
Björn Engström |
Forsman & Bodenfors |
Creative |
Stefan Thomson |
Forsman & Bodenfors |
Creative |
Kris Bengtsson |
Forsman & Bodenfors |
Copywriter |
Maria Fridman |
Forsman & Bodenfors |
Copywriter |
Greger Andersson |
Forsman & Bodenfors |
Account Supervisor |
Helena Lignell |
Forsman & Bodenfors |
Account Executive |
Åsa Hammar |
Forsman & Bodenfors |
Agency Producer |
Anna Junker Lundin |
Forsman & Bodenfors |
Agency Producer Film |
Bjarne Darwall |
Forsman & Bodenfors |
PR Strategist |
Maria Hallenborg |
Forsman & Bodenfors |
Planner |
Jerry Wass |
Forsman & Bodenfors |
Designer |
Frans Dino |
Forsman & Bodenfors |
Research |
Sara Björnung |
Forsman & Bodenfors |
Media Strategist |
Jeff Hull |
Freelance |
Copywriter |
Magnus Härdner |
Freelance |
Director |
Anisa Dzindo |
Freelance |
Producer |
Write a short summary of what happens in the film
This story was inspired by Dr. Sabina Checketts, who was born 12 weeks early with a 50/50 chance of survival. In the film, we follow a neonatologist delivering a newborn baby at a hospital. In a series of clips, going backward in time, we see the doctor as she gets younger. We hear her gasping for breath while exercising, cheering for joy at her graduation and breathing nervously as she awaits her wedding ceremony. At the end of the film, we realize she herself was born prematurely, and see her receiving respiratory aid from a ventilator.