Title | LADRI DI PATTA |
Brand | PATTA |
Product/Service | MILAN STORE OPENING |
Category |
D03. Online: Fiction & Non-Fiction |
Entrant
|
C41.EU Milano, ITALY
|
Idea Creation
|
VICTOR D PONTEN Amsterdam, THE NETHERLANDS
|
Production
|
C41.EU Milano, ITALY
|
Credits
Victor D. Ponten |
/ |
Director |
Neirin Jones |
/ |
Director Of Photography |
C41 Creative Production Company |
C41 |
Creative Production Company |
Leone Balduzzi Victor D. Ponten |
K48 |
Director |
Alessandro De Agostini |
C41 |
Producer |
Govert Janse |
/ |
Editor |
Quincy Vlijtig |
/ |
Sound Designer |
Willem de Bruin Morien van der Tang |
/ |
Composers |
De Grot / |
/ |
Post facilities |
De Grot / |
/ |
Post facilities |
Erik van den Heuvel |
/ |
Colorist |
Carlo Banfi |
C41 |
Art Director |
Daniele Fagone |
/ |
First assistant director |
David Eilander |
/ |
Assistant to the director |
Leonardo Osello |
/ |
First AC |
Sacha Beverini |
/ |
Second AC |
Nicolò Ramella |
/ |
Third AC |
Luca Martino |
/ |
Runner |
Matteo Orsanigo |
/ |
Gaffer |
Claudio di Lorenzo |
/ |
Grip |
Alberto Laducca |
/ |
Sound recordist |
Andrea Riviera |
/ |
Boom operator |
Yasmin Leite |
/ |
Stylist |
Patrizia Gatto |
/ |
Art Buyer |
C41 / |
C41 |
creative production company |
Milan van Dril |
/ |
set photographer |
Write a short summary of what happens in the film
To celebrate the one year anniversary of the Patta Milan store the streetwear brand launches ‘Ladri di Patta’, a six minute short film inspired by the neo realist classic ‘Ladri di Biciclette’ (better known as Bicycle Thieves, Vittorio de Sica, 1948).
“If you ask anyone from Amsterdam what ‘patta’ means, they’ll point at their sneakers”, says Victor. “It literally means sneaker in Amsterdam street slang, but the word also has an Italian hang to it. So with ‘Ladri di Patta’ I’ve combined Italian neorealism with streetwear aesthetics to tell a story about a boy, his father and a new pair of sneakers.”
Cultural / Context information for the jury
The score was composed by Patta affiliated musician Willem de Bruin and producer Morien van der Tang and is a reimagination of the melancholic soundtrack of the original film.
Lee Stuart, brand director Patta: “Obviously, the COVID-19 pandemic prevents us from throwing a big party, but this short film enables us to at least take a moment to celebrate the success of one year Patta Milano.”
Guillaume Schmidt, Patta co-founder: “COVID-19 was inescapable, but we were here before and we will be here, after. The same counts for the things we are proud of. We are proud to be able to do what we do in Milan. Our voice will be heard and presence will be felt.”