Title | MICROPLASTIC JOURNEY |
Brand | MERCK KGAA |
Product/Service | RONAFLAIR® FUNCTIONAL FILLERS |
Category |
E01. Use of Film |
Entrant
|
MERCK KGAA Darmstadt, GERMANY
|
Idea Creation
|
FORK UNSTABLE MEDIA Hamburg, GERMANY
|
Media Placement
|
FISCHERAPPELT Hamburg, GERMANY
|
PR
|
FISCHERAPPELT Hamburg, GERMANY
|
Production
|
RADICAL MEDIA London, UNITED KINGDOM
|
Post Production
|
WAVE STUDIOS London, UNITED KINGDOM
|
Post Production 2
|
MACHINE SHOP London, UNITED KINGDOM
|
Post Production 3
|
CHEAT London, UNITED KINGDOM
|
Credits
Paul Taggart |
Fork Unstable Media GmbH |
Creative Director |
Alexander Gradl |
Fork Unstable Media Gmbh |
Senior Copywriter |
Laura Zabel |
Freelance |
Senior Concept |
Marco Bergstein |
Freelance |
Motion Designer |
Lina Rieckel |
Fork Unstable Media |
Project Manager |
Carl-Jochen Reinhardt |
Fork Unstable Media GmbH |
Client Service Director |
Quentin van den Bossche |
RadicalMedia |
Director |
Elliot Tagg |
RadicalMedia |
Producer |
Emily Rudge |
RadicalMedia |
Executive |
Schneider Ben |
RadicalMedia |
Executive Producer |
James Medcraft |
Freelance |
DOP |
Leopold Naessens |
Freelance |
Gaffer |
Alex Bender |
Freelance |
1st AC |
Charlie Wall |
Freelance |
Grip |
Ben Cornfield |
Stitch Editing |
Editor |
Write a short summary of what happens in the film
The film documents a microplastic particle’s journey – from its toothpaste origins all the way to the human food chain. Washed down the bathroom plughole (into a murky network of pipes, treatment facilities, and rivers), the particle reaches a sea inlet before sticking to a gull’s feathers as the bird splashes on the water surface. Carried out to sea by the bird, the particle comes loose and falls into depths below. Fished from the ocean by a passing trawler, the particle sticks to a fish that’s then prepared, fried, and served to an unwitting restaurant guest. The film plunges into darkness as the particle (still stuck to a piece of fish) is swallowed by the hungry diner.
Explain how the work innovatively used the film medium.
The film captures the scale of each situation the microplastic particle encounters with great accuracy and clarity. It combines chaos and calmness to tell a visual story, that’s both simple and poignant. Its use of challenging perspectives and bold transitions gives viewers an innovative and unusually small perspective on a big environmental issue. Unusual and exciting, the film demonstrates the consequences of our actions, in a tangible and sensory way.