9:11 MAGAZINE: EPISODE 16, CHAPTER 1 “SILVESTRO AT THE START”
Title | 9:11 MAGAZINE: EPISODE 16, CHAPTER 1 “SILVESTRO AT THE START” |
Brand | DR. ING. H.C. F. PORSCHE AKTIENGESELLSCHAFT |
Product/Service | PORSCHE |
Category |
D03. Online: Fiction & Non-Fiction |
Entrant
|
TERRITORY Hamburg, GERMANY
|
Idea Creation
|
TERRITORY Hamburg, GERMANY
|
Idea Creation 2
|
DR. ING. H.C. F. PORSCHE Stuttgart, GERMANY
|
Media Placement
|
DR. ING. H.C. F. PORSCHE Stuttgart, GERMANY
|
PR
|
DR. ING. H.C. F. PORSCHE Stuttgart, GERMANY
|
Production
|
TERRITORY Hamburg, GERMANY
|
Post Production
|
TERRITORY Hamburg, GERMANY
|
Credits
Jasmin Anderson |
Dr. Ing. h.c. F. Porsche Aktiengesellschaft |
Project Manager |
Christopher Clauditz |
TERRITORY Content to Results GmbH |
Editing |
Kloefer Danilo |
TERRITORY Content to Results GmbH |
Editorial Management |
Dirk Ewert |
TERRITORY Content to Results GmbH |
Editing |
Sandra Harzer-Kux |
Territory Content to Results GmbH |
Management |
Frauke Hoersch |
TERRITORY Content to Results GmbH |
Project Manager |
Kira-Vanessa Kutschik |
TERRITORY Content to Results GmbH |
Production Manager |
Dr. Sebastian Rudolph |
Dr. Ing. h.c. F. Porsche Aktiengesellschaft |
Publisher |
Sabine Schröder |
Dr. Ing. h.c. F. Porsche Aktiengesellschaft |
Head of Corporate Publishing |
Till Uhrig |
TERRITORY Content to Results GmbH |
Head of Video Content |
Nele Wandschneider |
TERRITORY Content to Results GmbH |
Production Manager |
Detlef Wittkuhn |
TERRITORY Content to Results GmbH |
Head of Text, Head of Service |
Daniel Zimmermann |
TERRITORY Content to Results GmbH |
Editing |
Write a short summary of what happens in the film
This focused story on the Porsche Taycan as a full electric car is driven by Formula E driver Simona de Silvestro and the Taycan – a top team.
In Formula E, she drives the 99X Electric. And she is a Porsche Works Driver. During our video, she reveals how much power resides in this sports car – and how much driving pleasure. In this way, she takes the viewer on the ride as an expert and at the same time establishes a sympathetic and competent connection to the brand and it’s first all-electric sports car. In a sympathetic and natural way.
Cultural / Context information for the jury
The aim of Porsche's 9:11 magazine is to bring journalists, car enthusiasts and Porsche fans closer to the brand through various channels using authentic stories and relevant, emotional content. The 9:11 magazine is intended to emotionalize, impart knowledge, set agendas and increase general brand awareness.
This contribution was to combine a real story in the context of an overall episode consisting of four additional articles.
On the test track and in Formula E, Simona de Silvestro pushes the 99X Electric to the limit. On the road, the Porsche works driver appreciates the innovations in the all-electric Taycan Turbo. On a trip into the mountains and her home town of Zurich, the racer shares just how much driving pleasure the electric motor provides, and how much future is already in the Taycan today.